How to do competitive analysis?
Competitive analysis is an essential aspect of achieving success in the business world. Conducting thorough and high-quality competitive analysis allows you to gain valuable insights into your competitors, their strategies, and their overall market positioning.

But how can you conduct competitive analysis at a high standard? In this section, we will explore the importance of competitive research and provide you with valuable insights on how to conduct it effectively and efficiently.
Key Takeaways:
  • Competitive research is crucial for business success.
  • High-quality competitive research provides valuable insights into competitors, their strategies, and market positioning.
  • Effective and efficient competitive research requires specific techniques and tools.
  • Conducting a SWOT analysis and monitoring competitors' online presence are essential components of competitive research.
  • Leveraging competitive insights can inspire innovation and successful brand positioning.

Why is Competitive Research Crucial for Business Success?

When it comes to achieving business success, competitive research is a critical factor that cannot be overlooked. By conducting thorough research on your competitors, you gain valuable insights into their strategies, strengths, and weaknesses, enabling you to gain a competitive advantage in the market.

Knowing your competitors' unique selling points, marketing tactics, and customer engagement strategies can inform your own business decisions, from product development to advertising campaigns. By keeping a pulse on the competition, you can also identify emerging trends or popular products, which can inform your own business decisions and strategies.

Furthermore, competitive research helps you to anticipate potential threats and challenges posed by competitors. By staying informed about their actions and strategies, you can prepare contingencies and keep your business prepared for any challenges that may arise. Ultimately, conducting high-quality competitive research can make the difference between success and failure in today's rapidly-evolving business landscape.

Identifying Your Competitors

In order to conduct high-quality competitive research, you must first identify your competitors. This involves recognizing companies in your industry that offer similar products or services, as well as those who have a comparable target audience.

One effective way to identify your competitors is to conduct a Google search using relevant keywords. Look for businesses that appear on the first page of search results, as they are likely to be your most significant competitors. You can also use social media platforms to search for businesses with a similar audience or check industry directories and forums to find relevant companies.

Types of Competitors

Competitors can be categorized into direct and indirect competitors. Direct competitors are companies that offer similar products or services to yours, while indirect competitors are businesses that offer alternative solutions to the same problem your product or service solves or cater to a different target audience.

To gain a comprehensive understanding of your competitive landscape, it's important to identify both direct and indirect competitors. This will help you analyze the unique market conditions in which your business operates

Creating a Competitive Analysis Table

Once you have identified your competitors, you can create a competitive analysis table to compare and contrast their strengths and weaknesses. Use a table to visually organize the data and make it easily digestible. Here's an example of the information you can include in your competitive analysis table:
By creating a competitive analysis table, you can identify gaps in the market as well as areas where your business excels. Use this information to improve your own product or service offerings and differentiate your brand from your competitors.
You can create such table with help of Askpot just in few minutes

Analyzing Competitors' Strategies

Once you have identified your competitors, the next step is to analyze their strategies thoroughly. By doing so, you can gain valuable insights into their marketing tactics, product offerings, and customer engagement.

Start by researching their website and social media channels. Take note of their branding, messaging, and visual design. What are they doing differently? What are they doing better? What could you improve upon?

You can also examine their product or service offerings and pricing strategies. Compare them to your own offerings and pricing to identify potential areas of improvement.
Another crucial factor to consider is their customer engagement. How do they interact with their customers online? Do they respond to comments and reviews promptly? Do they offer personalized solutions to customer problems?

Competitive Analysis Table

Remember, analyzing competitors' strategies is not about copying them. It's about understanding what works well and using those insights to create unique strategies that set your business apart.

Conducting SWOT analysis

Performing a SWOT analysis is an essential component of competitive research. This strategic technique allows you to evaluate your business's strengths, weaknesses, opportunities, and threats in comparison to your competitors.

To conduct a SWOT analysis, start by identifying the internal factors that impact your business, such as your products or services, marketing strategies, and financial position. Next, look at external factors, including market trends, competitive pressures, and regulatory influences.

Once you have identified these factors, create a table with four quadrants, each representing strengths, weaknesses, opportunities, and threats. In each quadrant, list the corresponding factors that you have identified.

Askpot can automatically make a SWOT table for you in matter of seconds!

Once your table is complete, examine each quadrant, looking for patterns and insights that can inform your competitive strategy. Use your SWOT analysis to identify areas where you can differentiate yourself from your competitors and to address weaknesses that may be hindering your success.

By regularly conducting a SWOT analysis, you will gain a deeper understanding of your business's position in the market, allowing you to make informed decisions and stay ahead of the competition.

Monitoring Competitors' Online Presence

Keeping track of your competitors' online activity is crucial in understanding their marketing strategies and staying ahead of the game. Here are some effective techniques for monitoring their online presence.

1. Follow Their Social Media Accounts: Social media is an excellent platform for monitoring your competitors' engagement with their audience. Keep track of their posts, comments, and reactions to understand what their customers like and dislike.

2. Check Their Website Performance: Analyze the loading speed, user-friendliness, and overall design of your competitors' websites. You can use tools such as Google PageSpeed Insights to evaluate their website performance.

3. Track Their Online Advertising:Monitor your competitors' online advertising campaigns and analyze their ad copy, visuals, and messages. Google Ads and Facebook Ads Library are excellent tools for keeping a track of their advertising.

4. Subscribe to Their Email Lists: Sign up for your competitors' email newsletters and updates. This will give you valuable insights into their customer engagement strategies and the offerings they are promoting.

By keeping tabs on your competitors' online presence, you gain valuable insights into their marketing strategies and can use this information to improve your own business strategies. Remember, monitoring your competition should not be your sole focus, but rather a tool to inform and inspire your own unique and creative ideas.

Gathering Market Intelligence

When it comes to competitive research, gathering market intelligence is a critical component. By accessing valuable information on industry trends, customer preferences, and competitor benchmarks, you can make informed decisions about your own business. Here are some effective strategies to gather market intelligence:

  • Social media listening: Monitor social media conversations related to your industry or competitors to gain insights into customer sentiment and preferences.
  • Industry reports: Read industry reports from credible sources to stay up-to-date on trends and changes in your market.
  • Competitor analysis: Analyze your competitors' marketing tactics, product offerings, and customer engagement to gain insights into their strategies and identify areas for improvement in your own business.
  • Customer surveys: Collect feedback directly from your own customers to gain insights into their needs and preferences.
By utilizing these strategies, you can stay ahead of the curve and position your business for success.

Askpot can help you with gathering Market Intelligence - just type in URL of product or service and we will provide you with page content analysis. And yes, it's free!

Leveraging Competitive Insights for Innovation

Now that you have gathered valuable insights on your competitors through high-quality research, it’s time to put them to use. By leveraging these insights, you can inspire innovation within your own business and stay ahead of the curve.
“Innovation distinguishes between a leader and a follower.” - Steve Jobs

With the help of the information you have gathered, you can identify gaps in the market that your competitors have overlooked, and bring new and innovative ideas to the table.

One effective way to use these insights is by applying them to your product development process. By analyzing your competitors' product offerings and identifying areas where they fall short, you can create a product that fills those gaps and stands out in the market.

Another way to leverage your competitive insights is by refining your marketing strategy. By analyzing your competitors' marketing tactics, you can identify what works and what doesn't and adapt your own strategy accordingly. You can also use this information to differentiate your brand from your competitors and showcase your unique value proposition.

Finally, don't be afraid to think outside the box. Use the insights you have gathered to get creative and come up with unique solutions and approaches that set your business apart from the competition.

Positioning Your Brand Successfully

Positioning your brand is critical for standing out in a crowded market. Analyzing your competitors' positioning strategies and differentiating your offerings will give you a competitive edge. To position your brand successfully, follow these steps:

  1. Identify your unique value proposition: What sets your business apart from competitors? Determine why customers should choose your brand over others.
  2. Define your target audience: Understand who your customers are and what they want. Tailor your messaging and offerings to their needs.
  3. Analyze your competitors: Research how your competitors are positioning themselves and identify any gaps in the market that your business can fill.
  4. Differentiate your offerings: Use your unique value proposition and understanding of your target audience to create offerings that stand out from competitors.
  5. Create a brand message: Develop a clear and concise message that effectively communicates your unique value proposition and resonates with your target audience.
  6. Consistently deliver on your brand promise: Ensure every aspect of your business, from customer service to product quality, aligns with your brand message.
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The Power of Effective Brand Positioning

Effective brand positioning can lead to increased brand awareness, customer loyalty, and profitability. When your brand message resonates with your target audience and accurately reflects your unique value proposition, customers are more likely to choose your brand over competitors.

Case Study: Nike's Brand Positioning

Nike is a prime example of a brand with effective positioning. The company's unique value proposition centers around empowering athletes to reach their full potential. Nike's target audience is athletes and sports enthusiasts of all ages and levels.

By consistently delivering high-quality products and aligning their messaging with their unique value proposition, Nike has become one of the most recognizable and successful brands in the world.

Implementing Competitive Research Tools and Software

Conducting competitive research can be time-consuming and challenging, especially without the right tools and software. Luckily, a range of options exist to help streamline the process and provide valuable insights into your competitors' strategies. Here are some of the most effective competitive research tools and software:

These tools and software can provide you with a wealth of information on your competitors' strategies and give you a competitive edge in the market. By using them, you can gain valuable insights into your competitors and adjust your own strategies accordingly.


Congratulations on completing this comprehensive guide on high-quality competitive research! By now, you should have a better understanding of the importance of conducting competitive research, and how it can contribute to your business's success.

Remember, identifying your competitors and analyzing their strategies are crucial steps in gathering valuable insights that can help you differentiate your brand and stay competitive in the market.

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31 OCT / 2023

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