Deep research for marketing minds
Replace manual research with fast, source-backed insights
Analyze Nike's footwear competitors in the US, focus on emerging & niche players
Analyze customer reviews of Semrush from public platforms
Analyze coca-cola.com homepage - focus on ICP & UVP
What can you analyze?
Research Use Cases
See how Askpot Agent transforms complex research tasks into actionable insights.
New market scan
The Struggle
Sifting blogs and lists takes days, and the result is often incomplete or out-of-date.
The Solution
Agent discovers emerging players, clusters by angle, and produces a cited table you can share.
Rivals by segment and angle
Claims + ICP summary with links
Wedge opportunities with proof
Pricing benchmark
The Struggle
Pricing pages change and plan names vary, making comparisons error-prone.
The Solution
Agent compiles plan names, price points, gates, and flags anomalies with citations.
Plan matrix with features
Price points (when public)
Packaging gaps + suggestions
Review synthesis
The Struggle
Manual review reading misses themes and takes too much time to organize.
The Solution
Agent clusters VoC themes with quotes and sentiment for messaging-ready outputs.
Themes with counts & sentiment
Representative quotes (cited)
Copy blocks per theme
Join 12000+ marketers who saved 2k+ days on manual research
One prompt, complete research
See what Askpot can do in seconds.
Askpot Agent Output
New players scan
Your Prompt
"Scan AI note-taking tools for 5 emerging players and tell me where we can win."
Summary
5 rivals found across "AI-first" and "workflow" segments with two winnable angles.
Table: players, angle, ICP, claim, pricing link (cited)
2 wedge opportunities with source-backed rationale
Risks and next steps
CSV or DOCX export
How It Works
Multi-agent architecture that thinks like a marketing team.
Input Website
LLM Providers
Askpot Research Engine™
Crawling Agent
Research Coordinator
Audience Expert
Research Agent
Marketing Agent
Chief Reporting Agent
Critique Agent
Output
Website analysis
Business overview
Unique selling points
Audience segmentation
ICP profile
Market Overview
SWOT Analysis
Capabilities
From discovery to deliverables, autonomously.
Competitor discovery
Fast discovery using web search + site parsing; outputs a clean table with citations.
Deliverables
Segments, angles, ICPs
Claims summary with links
CSV or DOCX export
Why not just use a generic AI chat?
Because marketing research needs plans, sources, and comparable outputs — not just answers.
Askpot Agent | ChatGPT (with Search) | Perplexity (Pro Search) | |
| Primary job | Agentic marketing research: plans tasks, runs tools, outputs cited briefs | General AI assistant; can browse and provide cited answers in some modes | “Answer engine” with browsing, citations, and model choice (Pro) |
|---|---|---|---|
| Research workflow | Multi-step: competitor discovery → benchmarking → VoC → brief; saves and re-runs plans | Conversational; browsing/tools available depending on plan/settings | Pro/Research modes run multi-source synthesis with citations |
| Competitive benchmarking | Auto-discovers rivals and structures side-by-side comparisons | Achievable with custom prompts/spreadsheets | Achievable with custom prompts; not purpose-built as a benchmarking tool |
| Review synthesis (VoC) | Clusters themes, surfaces quotes, exports | Possible via prompts; manual structuring | Possible via prompts; manual structuring |
| Deliverables | Export-ready tables, decks, and docs with source links | Copy-first responses; exports vary by plan/tool | Copy-first responses; citations and Pages (Pro) |
| Governance & repeatability | Source filters, recency window, saved run plans | Disclaimers: outputs may be inaccurate; verify important info | Citations on by default; model selector & modes |
Askpot Agent
Primary job
Agentic marketing research: plans tasks, runs tools, outputs cited briefs
Research workflow
Multi-step: competitor discovery → benchmarking → VoC → brief; saves and re-runs plans
Competitive benchmarking
Auto-discovers rivals and structures side-by-side comparisons
Review synthesis (VoC)
Clusters themes, surfaces quotes, exports
Deliverables
Export-ready tables, decks, and docs with source links
Governance & repeatability
Source filters, recency window, saved run plans
ChatGPT (with Search)
Primary job
General AI assistant; can browse and provide cited answers in some modes
Research workflow
Conversational; browsing/tools available depending on plan/settings
Competitive benchmarking
Achievable with custom prompts/spreadsheets
Review synthesis (VoC)
Possible via prompts; manual structuring
Deliverables
Copy-first responses; exports vary by plan/tool
Governance & repeatability
Disclaimers: outputs may be inaccurate; verify important info
Perplexity (Pro Search)
Primary job
“Answer engine” with browsing, citations, and model choice (Pro)
Research workflow
Pro/Research modes run multi-source synthesis with citations
Competitive benchmarking
Achievable with custom prompts; not purpose-built as a benchmarking tool
Review synthesis (VoC)
Possible via prompts; manual structuring
Deliverables
Copy-first responses; citations and Pages (Pro)
Governance & repeatability
Citations on by default; model selector & modes
“ChatGPT” and “OpenAI” are trademarks of OpenAI; “Perplexity” is a trademark of Perplexity AI. We are not affiliated with these companies.
Built for marketing research
Plans the research
Not just the next reply.
Side-by-side comparisons
Compares multiple competitors with sources.
VoC Themes
Synthesizes public reviews into themes with quotes.
Trustworthy Briefs
Exports a share-ready brief you can trust.
Use the right tool
When to use Askpot
You need a cited, repeatable research brief (competitors, pricing/packaging, VoC) to align teams or ship campaigns.
When to use ChatGPT/Perplexity
Quick general answers or exploratory reading; then hand off to Askpot for structured, cited outputs.
Why this is different
Most AI chats guess. Askpot researches, cites, and formats for you.
Evidence-first answers
Every claim links to sources, so you can check and share confidently.
Built-for-marketing jobs
From competitor discovery to positioning and briefs — not just generic Q&A.
Autonomous workflows
The Agent decomposes your prompt into steps, runs tools, and reports back with a plan-of-record you can rerun.
Live benchmarking
Auto-discovers rivals and compares claims, audiences, and pricing pages.
Export-ready outputs
Export to CSV or DOCX formats for seamless handoffs to your team.
Enterprise-grade reliability
Built for work, not just chat.
Citations on by default
Every section links to the exact source used. Trust, but verify instantly.
Source controls
Exclude low-credibility domains and set a recency window for fresh data.
Reproducible runs
Save the research plan. Rerun it next quarter with one click.
Human-in-the-loop
Accept, edit, or re-query any section before it goes into the final report.
Supercharge Your Market Research
Comprehensive analysis tools for every aspect of your strategy.
Company Positioning & Strategy
Deep dive into company positioning, value propositions, and market strategies. Get comprehensive insights to understand your competitive landscape.
Key Capabilities
Strategic Audit
Get detailed analysis of company positioning, value propositions, features, and market strategies.
Value Proposition
Understand unique selling points and how they resonate with target audiences.
Market Position
Analyze market positioning and strategic advantages in your industry.
Brand Strategy
Evaluate brand messaging, tone of voice, and overall market presence.
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Pick the plan that matches your research velocity
Growing teams graduate from exploratory chat tools to a research partner.
Free
Enough for one solid competitor research report. Best for PMs and marketers who need a basic understanding of the competitive landscape.
$0
per month
Core Features
- 20 Credits
- Up to 3 competitors in one analysis
Capabilities
Pro
Analyze many products, dive deep into the competitive landscape, export results. Perfect for researchers, marketers, and agencies.
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per month
Core Features
- 300 Credits
- Up to 10 competitors in one analysis
Capabilities
- CSV and DOCX export
- User feedback analysis
- User persona analyzer
- Synthetic respondents
What our users say
Join thousands of marketers and founders automating their research.
Ready to research faster?
Get a comprehensive competitor brief in minutes, not days. Start your first session for free.
No credit card required. Includes a sample brief.
Frequently Asked Questions
Everything you need to know about the Agent.
How is this different from a regular AI chat?
Askpot Agent isn’t just answering; it’s planning and executing a research workflow. It breaks down your request, calls specific search tools, reads multiple sources, and synthesizes the results into a cited, structured brief—similar to how a human researcher would work, but instantly.
What data does it use?
The Agent accesses real-time public web data. It searches live sources, reads pricing pages, reviews, and documentation. You can also exclude specific domains or set a recency window to ensure the data is fresh and relevant.
Will it hallucinate?
We prioritize accuracy over creativity. Every claim in the output is linked to a source. If the Agent can’t find a verified source for a specific data point, it will flag it or omit it rather than guessing.
Can I trust the comparisons?
Yes, because you can verify them. Unlike black-box answers, Askpot provides the “receipts” (URLs) for every feature check or price point, so you can click through to confirm the original source.
How do credits work?
Credits are consumed based on the complexity of the research. A simple query might use fewer credits than a deep multi-competitor scan. You’ll always see an estimate before you run a task, and the Free plan includes enough credits to try a full workflow.