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123.tv: Summary

123.tv is a platform that combines TV shopping with online auctions, allowing users to bid on consumer products in real-time. It offers a unique shopping experience where customers can participate in live auctions and shop online simultaneously.

Service Name

123.tv

Industry

E-commerce, Shopping, Auctions, TV Shopping

Main Value Proposition

123.tv provides an innovative shopping experience by merging live TV auctions with online shopping, allowing users to see prices drop in real-time.

Description

123.tv is a platform that combines TV shopping with online auctions, allowing users to bid on consumer products in real-time. It offers a unique shopping experience where customers can participate in live auctions and shop online simultaneously.

Key Features

Live bidding on TV and online; Daily new offers and auctions; One-time shipping cost for all orders in a day; Free returns and a 30-day return policy

Use Cases

Ideal for users looking to purchase consumer products at competitive prices through live auctions, as well as those who enjoy the excitement of bidding in real-time.

Competitive advantages

Real-time interaction with live auctions; Exclusive daily deals and offers; Convenient one-time shipping cost for multiple purchases

Strengths

The platform's strengths lie in its engaging live auction format, user-friendly interface, and attractive offers that encourage customer participation.

Positioning

123.tv positions itself as a leader in the cross-media shopping space, offering a blend of entertainment and shopping through live auctions.

Audience

The target audience includes bargain hunters, auction enthusiasts, and consumers interested in unique shopping experiences, particularly in Germany and Austria.

Brand Positioning

The brand identity emphasizes innovation in shopping, combining the thrill of auctions with the convenience of online shopping.

CTA

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Differentiation

The service uniquely combines traditional TV shopping with interactive online auctions, creating a dynamic shopping environment that engages users in real-time bidding.

Tagline

Experience TV shopping in a new way

Tags
  • Live Auctions

  • TV Shopping

  • Online Shopping

  • Bargain Deals

Tone of Voice

Engaging, dynamic, exciting

Founded

2004-01-01

Founders
  • Andreas Büchelhofer

  • Henning Schnepper