- Service Name
123.tv
- Industry
E-commerce, Shopping, Auctions, TV Shopping
- Main Value Proposition
123.tv provides an innovative shopping experience by merging live TV auctions with online shopping, allowing users to see prices drop in real-time.
- Description
123.tv is a platform that combines TV shopping with online auctions, allowing users to bid on consumer products in real-time. It offers a unique shopping experience where customers can participate in live auctions and shop online simultaneously.
- Key Features
Live bidding on TV and online; Daily new offers and auctions; One-time shipping cost for all orders in a day; Free returns and a 30-day return policy
- Use Cases
Ideal for users looking to purchase consumer products at competitive prices through live auctions, as well as those who enjoy the excitement of bidding in real-time.
- Competitive advantages
Real-time interaction with live auctions; Exclusive daily deals and offers; Convenient one-time shipping cost for multiple purchases
- Strengths
The platform's strengths lie in its engaging live auction format, user-friendly interface, and attractive offers that encourage customer participation.
- Positioning
123.tv positions itself as a leader in the cross-media shopping space, offering a blend of entertainment and shopping through live auctions.
- Audience
The target audience includes bargain hunters, auction enthusiasts, and consumers interested in unique shopping experiences, particularly in Germany and Austria.
- Brand Positioning
The brand identity emphasizes innovation in shopping, combining the thrill of auctions with the convenience of online shopping.
- CTA
Sign up now to activate the reminder service!
- Differentiation
The service uniquely combines traditional TV shopping with interactive online auctions, creating a dynamic shopping environment that engages users in real-time bidding.
- Tagline
Experience TV shopping in a new way
- Tags
Live Auctions
TV Shopping
Online Shopping
Bargain Deals
- Tone of Voice
Engaging, dynamic, exciting
- Founded
2004-01-01
- Founders
Andreas Büchelhofer
Henning Schnepper