- Service Name
102.7 KORD
- Industry
Media, Radio, Entertainment, Music
- Main Value Proposition
Providing the best country music along with local news and community engagement in the Tri-Cities area.
- Description
102.7 KORD is a radio station that plays the best country music in Richland, Kennewick, and Pasco, Washington. It also provides local news and information through various platforms including on-air, online, and via a mobile app.
- Key Features
Live streaming of country music; Local news updates; Mobile app for easy access; Engagement through contests and events
- Use Cases
Listening to live country music, staying updated with local news, participating in contests, and engaging with community events.
- Competitive advantages
Strong local presence in the Tri-Cities area; Diverse content including music, news, and events; User-friendly mobile app for on-the-go listening
- Strengths
The station's strong local identity and commitment to community engagement through various platforms.
- Positioning
102.7 KORD positions itself as the go-to source for country music and local information in the Tri-Cities area.
- Audience
Country music fans, local residents of Richland, Kennewick, and Pasco, and individuals looking for local news and events.
- CTA
Subscribe to our Newsletter
- Tags
Country Music
Local News
Radio Station
Community Engagement
- Tagline
Tri-Cities New Country
- Tone of Voice
Friendly, engaging, community-oriented
- Differentiation
102.7 KORD uniquely combines country music with local news and community events, catering specifically to the Tri-Cities audience.
- Brand Positioning
A community-focused radio station that emphasizes local culture and music while providing a platform for local news.
102.7 KORD: Summary
102.7 KORD is a radio station that plays the best country music in Richland, Kennewick, and Pasco, Washington. It also provides local news and information through various platforms including on-air, online, and via a mobile app.