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12 Knots: Summary

12 Knots is a comprehensive yacht charter platform offering a wide selection of over 22,000 yachts and cruises for various sailing experiences. It provides personalized services, including dedicated booking managers and unbiased recommendations to ensure a seamless sailing vacation.

Service Name

12 Knots

Industry

Travel, Leisure, Marine, Yacht Chartering

Main Value Proposition

12 Knots offers a user-friendly platform for booking yacht charters with a vast selection of boats and personalized customer service, ensuring a memorable sailing experience.

Description

12 Knots is a comprehensive yacht charter platform offering a wide selection of over 22,000 yachts and cruises for various sailing experiences. It provides personalized services, including dedicated booking managers and unbiased recommendations to ensure a seamless sailing vacation.

Key Features

Diverse Charter Options (bareboat, skippered, crewed, by-the-cabin); Interactive Destination Map for easy navigation; Extensive Yacht Directory with over 22,000 options; Loyalty Program for repeat clients offering discounts

Use Cases

Ideal for family vacations, romantic getaways, business retreats, or solo sailing adventures, catering to various customer needs and preferences.

Competitive advantages

A dedicated manager for personalized service; Unbiased recommendations from a wide range of charter companies; A comprehensive online platform with a vast selection of boats and destinations

Strengths

The service excels in customer support, offering a seamless booking process, a wide variety of charter options, and a loyalty program that rewards repeat customers.

Positioning

12 Knots positions itself as a leading yacht charter agency that combines extensive experience with a user-friendly online platform, making yacht rentals accessible and straightforward.

Audience

Target users include sailing enthusiasts, families looking for vacation options, couples seeking romantic getaways, and businesses planning retreats.

CTA

Ready to get started? Simply choose the type of charter boat you prefer.

Tags
  • Yacht Charter

  • Boat Rentals

  • Sailing Vacations

  • Cruises

Tagline

Search. Book. Sail.

Tone of Voice

Friendly, professional, informative

Differentiation

12 Knots stands out by providing an extensive online directory of yacht charters and an interactive map, allowing users to easily find and book their ideal sailing experience, which many competitors do not offer.

Brand Positioning

The brand identity of 12 Knots is built around passion for sailing, customer-centric service, and a commitment to providing a diverse range of charter options.

Founded

2010-03-31

Founders
  • Grigory Eliseev