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18.21 Man Made: Summary

18.21 Man Made offers a range of premium grooming and styling products designed specifically for men. Inspired by the Prohibition era, these products empower users to achieve a well-groomed appearance with confidence.

Service Name

18.21 Man Made

Industry

Grooming, Personal Care, Men's Grooming, Men's Styling Products

Main Value Proposition

18.21 Man Made provides professional-grade grooming products that enhance a man's grooming routine, making him feel confident and gentlemanly.

Description

18.21 Man Made offers a range of premium grooming and styling products designed specifically for men. Inspired by the Prohibition era, these products empower users to achieve a well-groomed appearance with confidence.

Key Features

Multi-purpose grooming products for hair, skin, and beard; Unique masculine scents inspired by the Prohibition era; High-quality ingredients for hydration and nourishment; Customizable options like 'Build Your Own Kit'

Use Cases

Daily grooming routines for men; Special occasions requiring a polished appearance; Gifting options for holidays and events

Competitive advantages

High-quality, professional-grade formulations; Unique and appealing packaging that resembles vintage liquor bottles; A strong brand narrative that connects with customers on an emotional level

Strengths

The service excels in offering a diverse range of grooming products that cater to various needs, all while maintaining a strong brand identity and appealing aesthetics.

Positioning

18.21 Man Made positions itself as a premium men's grooming brand that combines quality, style, and a unique historical narrative.

Audience

The primary target audience includes men who value grooming and style, barbers and stylists looking for quality products, and gift buyers seeking unique grooming items.

CTA

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Tags
  • Men's Grooming

  • Styling Products

  • Premium Quality

  • Prohibition Era

Tagline

10 Years, A Million Bottles, One Legacy

Tone of Voice

Confident, sophisticated, engaging

Differentiation

The brand uniquely combines historical inspiration from the Prohibition era with modern grooming needs, creating a distinctive identity in the men's grooming market.

Brand Positioning

The brand identity is rooted in masculinity and sophistication, appealing to men who appreciate quality grooming products with a story.

Founded

2013-01-01

Founders
  • Aston LaFon