- Service Name
18.21 Man Made
- Industry
Grooming, Personal Care, Men's Grooming, Men's Styling Products
- Main Value Proposition
18.21 Man Made provides professional-grade grooming products that enhance a man's grooming routine, making him feel confident and gentlemanly.
- Description
18.21 Man Made offers a range of premium grooming and styling products designed specifically for men. Inspired by the Prohibition era, these products empower users to achieve a well-groomed appearance with confidence.
- Key Features
Multi-purpose grooming products for hair, skin, and beard; Unique masculine scents inspired by the Prohibition era; High-quality ingredients for hydration and nourishment; Customizable options like 'Build Your Own Kit'
- Use Cases
Daily grooming routines for men; Special occasions requiring a polished appearance; Gifting options for holidays and events
- Competitive advantages
High-quality, professional-grade formulations; Unique and appealing packaging that resembles vintage liquor bottles; A strong brand narrative that connects with customers on an emotional level
- Strengths
The service excels in offering a diverse range of grooming products that cater to various needs, all while maintaining a strong brand identity and appealing aesthetics.
- Positioning
18.21 Man Made positions itself as a premium men's grooming brand that combines quality, style, and a unique historical narrative.
- Audience
The primary target audience includes men who value grooming and style, barbers and stylists looking for quality products, and gift buyers seeking unique grooming items.
- CTA
Add To Cart
- Tags
Men's Grooming
Styling Products
Premium Quality
Prohibition Era
- Tagline
10 Years, A Million Bottles, One Legacy
- Tone of Voice
Confident, sophisticated, engaging
- Differentiation
The brand uniquely combines historical inspiration from the Prohibition era with modern grooming needs, creating a distinctive identity in the men's grooming market.
- Brand Positioning
The brand identity is rooted in masculinity and sophistication, appealing to men who appreciate quality grooming products with a story.
- Founded
2013-01-01
- Founders
Aston LaFon