- Service Name
24metrics Fraud Prevention Platform
- Industry
Advertising Technology, Fraud Prevention, Cybersecurity, Digital Marketing
- Main Value Proposition
The primary value offered is a robust, all-in-one fraud prevention platform that enhances advertising security and optimizes ROI through real-time screening and customizable settings.
- Description
24metrics offers a comprehensive fraud prevention solution that screens clicks, conversions, and impressions in real-time. It integrates seamlessly with various tracking platforms to enhance advertising security and ROI.
- Key Features
Full Transparency with clear rejection reasoning; Realtime Screening for high volumes of clicks and conversions; Single Solution Provider for Impression, Click, and Conversion Screening; Custom Filter Settings tailored to individual needs
- Use Cases
The service is most valuable for advertisers and networks looking to prevent ad fraud in CPC campaigns, eCommerce transactions, and lead generation efforts.
- Competitive advantages
Real-time fraud detection capabilities for various ad formats; Customizable filter settings that cater to different industries; Expert support for optimizing fraud filter settings and strategies
- Strengths
Key strengths include its real-time screening capabilities, comprehensive coverage of different ad formats, and a user-friendly interface that allows for easy integration and customization.
- Positioning
24metrics positions itself as a leading provider of advanced fraud prevention solutions, emphasizing its unique ability to handle multiple ad formats within a single platform.
- Audience
The target users include digital marketers, advertising agencies, eCommerce businesses, and affiliate networks who seek to protect their advertising investments from fraud.
- CTA
Start a Free Trial
- Tags
Fraud Prevention
Ad Security
Real-time Screening
Custom Filters
- Tagline
Realtime Fraud Screening for Impressions, Clicks and Conversions
- Tone of Voice
Professional, Trustworthy, Supportive
- Differentiation
24metrics stands out as the only solution provider that offers comprehensive screening for impressions, clicks, and conversions within a single product, ensuring a streamlined approach to fraud prevention.
- Brand Positioning
The brand identity is centered around innovation and reliability in cybersecurity, with a focus on providing cutting-edge solutions to combat ad fraud effectively.
- Founded
2013-06-01
- Founders
Sven Hezel