- Service Name
2degrees Mobile and Broadband Services
- Industry
Telecommunications, Mobile Services, Broadband Services
- Main Value Proposition
2degrees provides fair and affordable mobile and broadband services, ensuring customers only pay for what they need.
- Description
2degrees offers a range of mobile and broadband plans tailored for both personal and business needs. Their services include pay monthly and prepay mobile options, as well as various broadband solutions.
- Key Features
Pay Monthly plans with automatic bill payments; Prepay plans starting from just $8/month; Unlimited Broadband from $50 a month; Interest-free phone purchase options
- Use Cases
Ideal for individuals looking for affordable mobile plans, families needing reliable broadband, and businesses seeking flexible communication solutions.
- Competitive advantages
Lower annual charges with 12 monthly payments instead of 13; Flexible prepay options starting at a low monthly rate; Interest-free payment plans for new devices
- Strengths
2degrees is recognized for its commitment to fair pricing, customer-centric policies, and a wide range of mobile and broadband services.
- Positioning
2degrees positions itself as a fair and customer-friendly telecommunications provider in New Zealand.
- Audience
Target users include budget-conscious individuals, families requiring data for multiple devices, and small to medium-sized businesses.
- CTA
Find out more about our Fight for Fair
- Tags
Mobile Plans
Broadband
Prepay
Pay Monthly
- Tagline
Welcome to the Fight for Fair
- Tone of Voice
Friendly, approachable, transparent
- Differentiation
2degrees differentiates itself by offering a unique pricing structure that charges customers 12 times a year for monthly plans, as opposed to the industry standard of 13.
- Brand Positioning
The brand identity emphasizes fairness, transparency, and value, appealing to customers who prioritize ethical business practices.
- Founded
2001-02-01
- Founders
Tex Edwards