- Service Name
2Merkato
- Industry
Business, B2B, Information Services, Online Business Portal
- Main Value Proposition
2Merkato provides essential business information and resources to facilitate successful business operations in Ethiopia.
- Description
2Merkato is a business portal that offers comprehensive and up-to-date information for investors, suppliers, buyers, and traders interested in engaging in business activities in Ethiopia. It serves as a resource for navigating the Ethiopian business landscape, including tenders and market insights.
- Key Features
Access to government and non-government tenders; Comprehensive business directory; Latest business news and alerts; Guides for starting and managing a business in Ethiopia
- Use Cases
2Merkato is most valuable for businesses looking to participate in tenders, investors seeking market insights, and entrepreneurs needing guidance on starting a business in Ethiopia.
- Competitive advantages
Extensive database of tenders and bids; Localized insights and updates on Ethiopian business regulations; User-friendly interface for easy navigation and access to information
- Strengths
2Merkato's strengths lie in its comprehensive coverage of the Ethiopian business environment, its focus on tenders, and its commitment to providing up-to-date information.
- Positioning
2Merkato positions itself as the leading business portal for Ethiopian business information, catering to both local and international stakeholders.
- Audience
The target users include investors, suppliers, buyers, and traders who are engaged or want to engage in business activities in Ethiopia.
- CTA
Register, Login, Add your Business
- Tags
Business Information
Tenders
Ethiopia
B2B
- Tagline
Ethiopian Business Portal
- Tone of Voice
Informative, professional, accessible
- Differentiation
2Merkato uniquely combines a business directory, tender information, and industry news, making it a one-stop resource for anyone looking to do business in Ethiopia.
- Brand Positioning
2Merkato's brand identity is centered around being a reliable and comprehensive source of business information in Ethiopia, fostering connections between various business entities.
- Founded
2009-01-01
- Founders
Tewodros Mengistu