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6pm: Summary

6pm is an online marketplace offering discounted fashion items including shoes, clothing, and accessories. It provides a wide range of products from various popular brands at significantly reduced prices.

Service Name

6pm

Industry

E-commerce, Fashion, Discount Retail, Online Shopping

Main Value Proposition

6pm offers deep discounts on a vast selection of fashion items, making it a go-to destination for budget-conscious shoppers looking for quality products.

Description

6pm is an online marketplace offering discounted fashion items including shoes, clothing, and accessories. It provides a wide range of products from various popular brands at significantly reduced prices.

Key Features

Up to 70% off MSRP on various products; Wide selection of shoes, clothing, and accessories; Specialty shops for different styles and sizes; Top trending brands available

Use Cases

Shopping for seasonal fashion at discounted prices; Finding specific styles or sizes in shoes and clothing; Purchasing gifts for family and friends at lower costs

Competitive advantages

Significant discounts compared to MSRP; Extensive range of products across multiple categories; User-friendly online shopping experience with easy navigation

Strengths

The main strengths of 6pm include its competitive pricing, extensive product range, and the ability to shop from well-known brands at lower prices.

Positioning

6pm positions itself as a leading online retailer for discounted fashion, appealing to consumers who prioritize savings without compromising on style.

Audience

The target audience includes budget-conscious shoppers, fashion enthusiasts looking for deals, and families seeking affordable clothing and accessories for all ages.

CTA

Shop The Big Clearance

Tags
  • Discount Fashion

  • Affordable Clothing

  • Brand Name Deals

  • Online Shopping

Tagline

The Big Clearance

Tone of Voice

Friendly, approachable, value-driven

Differentiation

6pm differentiates itself by providing a large variety of discounted name-brand products, catering to diverse customer needs and preferences.

Brand Positioning

6pm's brand identity is centered around providing value through discounts, making it synonymous with affordable fashion shopping.

Founded

1999-01-01

Founders
  • Gary Weiner

  • Jon Nordmark