- Service Name
82°E Skincare
- Industry
Beauty, Skincare, Personal Care, Clean Beauty
- Main Value Proposition
Transform your skincare routine with expert-formulated products that prioritize clean beauty and effective results.
- Description
82°E is a skincare brand founded by Deepika Padukone, offering a range of clinically tested and vegan skincare products. The brand focuses on clean beauty, providing effective solutions for various skin types and concerns.
- Key Features
Clinically tested products; Vegan and cruelty-free formulations; Wide range of skincare solutions for different skin types; Expert-backed routines for simplified skincare
- Use Cases
82°E products are most valuable for daily skincare routines, addressing specific skin concerns, gifting options, and self-care rituals.
- Competitive advantages
Strong brand association with Deepika Padukone, enhancing credibility and appeal.; Focus on clean beauty and sustainability, attracting environmentally conscious consumers.; Diverse product offerings tailored for various skin types and concerns.
- Strengths
The brand's strengths lie in its celebrity endorsement, commitment to clean and vegan products, and a comprehensive range of skincare solutions that cater to different needs.
- Positioning
82°E positions itself as a premium skincare brand that merges celebrity influence with a focus on clean, effective beauty solutions.
- Audience
The target users include skincare enthusiasts, environmentally conscious consumers, and fans of Deepika Padukone, particularly women aged 18-45.
- CTA
Shop Now
- Tags
Clean Beauty
Vegan Skincare
Self-Care
Clinically Tested
- Tagline
Indian Self-Care Brand by Deepika Padukone
- Tone of Voice
Authentic, nurturing, empowering
- Differentiation
82°E stands out in the market by combining celebrity influence with a commitment to clean, vegan, and clinically tested skincare solutions.
- Brand Positioning
The brand identity emphasizes authenticity, self-care, and a balanced lifestyle, appealing to consumers seeking quality and ethical skincare.
- Founded
2020-01-01
- Founders
Jigar K Shah