- Service Name
88 Supermarket
- Industry
Retail, Grocery, Supermarket, Ethnic Foods
- Main Value Proposition
88 Supermarket offers customers the opportunity to save money on their grocery shopping through weekly specials and a rewards program while providing a diverse selection of ethnic foods.
- Description
88 Supermarket is a grocery retailer specializing in ethnic foods, offering a wide range of products including fresh produce, meats, and bakery items. The supermarket aims to provide customers with weekly specials and promotions to help them save on their grocery shopping.
- Key Features
Weekly specials on various products; Loyalty rewards program (1$ spent = 3 points); Wide selection of Asian and Western foods; Fresh cuts of meat and live seafood
- Use Cases
88 Supermarket is most valuable for customers looking to purchase fresh groceries, explore ethnic foods, and take advantage of weekly discounts and promotions.
- Competitive advantages
Extensive selection of hard-to-find ethnic foods; Competitive pricing on fresh produce and meats; Loyalty program that rewards frequent shoppers
- Strengths
The supermarket's strengths include its diverse product range, attractive weekly promotions, and a customer loyalty program that encourages repeat business.
- Positioning
88 Supermarket positions itself as a go-to destination for affordable ethnic groceries, appealing to a multicultural community.
- Audience
The target users include local residents seeking affordable grocery options, families looking for fresh produce and meats, and individuals interested in ethnic cuisine.
- CTA
Browse Over 50+ Weekly Specials
- Tags
Weekly Specials
Ethnic Foods
Grocery Store
Loyalty Rewards
- Tagline
Welcome To 88 Supermarket
- Tone of Voice
Friendly, inviting, promotional
- Differentiation
88 Supermarket stands out in the market by focusing on a unique blend of Asian and Western grocery items, catering to a diverse customer base looking for both familiar and exotic products.
- Brand Positioning
The brand identity of 88 Supermarket emphasizes value, diversity, and community engagement, aiming to be a trusted source for both everyday and specialty grocery needs.
- Founded
2006-01-01
- Founders
Ken Chau