- Service Name
99% Invisible
- Industry
Media, Podcasting, Design, Architecture
- Main Value Proposition
To reveal the hidden stories behind the design and architecture that shape our everyday lives.
- Description
99% Invisible is a radio show that explores the unnoticed design and architecture that shapes our world. It delves into the stories behind the everyday elements of our environment, making the invisible aspects of design visible.
- Key Features
Explores unnoticed design and architecture; Features a variety of topics including history and culture; Offers a weekly newsletter with episode updates; Provides access to a library of episodes and articles
- Use Cases
Listeners can enjoy the show while commuting, during leisure time, or as part of their exploration of design and architecture topics.
- Competitive advantages
Strong storytelling approach that captivates listeners; Diverse range of topics that appeal to a broad audience; Independent funding model that supports quality content
- Strengths
The show is known for its high-quality production, engaging narratives, and the ability to connect complex design concepts to everyday experiences.
- Positioning
99% Invisible positions itself as a thought leader in the design and architecture podcast space, focusing on the unseen elements that influence our lives.
- Audience
The target audience includes design enthusiasts, architecture students, and anyone interested in the stories behind everyday objects and spaces.
- Brand Positioning
The brand identity is centered around curiosity and discovery, appealing to those who appreciate the intricacies of design and its impact on society.
- CTA
Sign up for the newsletter
- Differentiation
99% Invisible uniquely focuses on the often-overlooked aspects of design and architecture, presenting them in an engaging and accessible format.
- Tagline
99% Invisible
- Tags
Design
Architecture
Podcast
Storytelling
- Tone of Voice
Curious, engaging, insightful
- Founded
2010-01-01