- Service Name
about-face
- Industry
Beauty, Cosmetics, Makeup, Vegan Beauty
- Main Value Proposition
about-face provides high-quality, inclusive makeup products that celebrate individuality and creativity while being environmentally conscious.
- Description
about-face offers high-performance, vegan, and clean beauty products designed for a diverse and artistic community. The brand focuses on multi-dimensional makeup that caters to everyone, everywhere.
- Key Features
Vegan and cruelty-free formulations; Multi-dimensional makeup suitable for all skin types; Diverse product range inspired by artistic expression; Cleanly formulated with integrity and intention
- Use Cases
The service is most valuable for users looking for versatile makeup options for everyday wear, special occasions, or artistic expression, as well as those who prioritize vegan and clean beauty products.
- Competitive advantages
Strong brand association with Halsey, a well-known artist; Focus on clean beauty and ethical formulations; Wide variety of products that cater to different skin tones and types
- Strengths
about-face's strengths lie in its commitment to inclusivity, high-quality formulations, and a strong connection to the artistic community, which resonates with a diverse customer base.
- Positioning
about-face positions itself as a leader in the clean beauty movement, offering innovative and inclusive products that cater to a diverse audience.
- Audience
The target users include makeup enthusiasts, individuals seeking vegan and cruelty-free products, and those who appreciate artistic and expressive makeup styles.
- CTA
UNLOCK 10% OFF YOUR FIRST ORDER
- Tags
Vegan
Clean Beauty
Multi-dimensional Makeup
Inclusive
- Tagline
MULTI-DIMENSIONAL MAKEUP FOR EVERY ONE FOR EVERY WHERE FOR EVERY WAY
- Tone of Voice
Inclusive, creative, vibrant
- Differentiation
The brand is unique in its commitment to multi-dimensional makeup that is not only vegan and cruelty-free but also designed to cater to a wide range of users, emphasizing artistic expression and diversity.
- Brand Positioning
The brand identity is centered around creativity, inclusivity, and ethical beauty, appealing to consumers who value self-expression and sustainability.
- Founded
2021-01-01
- Founders
Ashley Frangipane
Dineh Mohajer
Jeanne Chavez