- Service Name
Act-On Software
- Industry
Marketing, Software, Marketing Automation, Cloud-based Solutions
- Main Value Proposition
Act-On provides marketers with efficient and agile marketing automation tools that drive real business results.
- Description
Act-On Software is a cloud-based integrated marketing platform designed for midsize businesses. It offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support.
- Key Features
AI-powered marketing analytics; Automated lead generation; Advanced email marketing capabilities; Seamless integrations with over a thousand marketing technologies
- Use Cases
Automating email marketing campaigns; Generating and nurturing leads through automated journeys; Analyzing marketing performance with advanced analytics; Aligning sales and marketing efforts for better lead management
- Competitive advantages
World-class customer support and professional services; User-friendly interface that simplifies marketing automation; Strong integration capabilities with various marketing technologies
- Strengths
Act-On's strengths include its innovative tools, dedicated support, and a comprehensive suite of features that cater to the needs of modern marketers.
- Positioning
Act-On positions itself as a leading provider of agile marketing automation solutions tailored for midsize businesses, emphasizing ease of use and effectiveness.
- Audience
The primary target users are midsize businesses looking for effective marketing automation solutions, marketing teams seeking to enhance their campaign efficiency, and sales teams needing better lead management.
- CTA
Get a Demo
- Tags
Marketing Automation
AI-driven Solutions
Lead Generation
Email Marketing
- Tagline
The smartest, easiest to use marketing automation software
- Tone of Voice
Supportive, innovative, user-friendly
- Differentiation
Act-On differentiates itself by charging based on active contacts rather than the total number in a database, which can lead to significant cost savings for users.
- Brand Positioning
Act-On's brand identity is centered around being a partner in marketing success, focusing on innovation, support, and user empowerment.
- Founded
2008-01-01
- Founders
Raghu Raghavan
Rob Salzman