- Service Name
Active Super
- Industry
Financial Services, Superannuation, Retirement Planning, Investment Management
- Main Value Proposition
Active Super offers members a robust platform for managing their superannuation with a focus on performance, support, and comprehensive retirement planning.
- Description
Active Super is a superannuation fund that manages approximately $15 billion in assets for over 86,000 members across Australia. It specializes in fund investing, retirement planning, insurance coverage, and real estate investments.
- Key Features
Investment performance tracking; Comprehensive retirement income strategy; Diverse investment options including hands-free and hands-on investing; Multi-award-winning fund with high ratings from independent agencies
- Use Cases
Planning for retirement; Consolidating superannuation funds; Accessing superannuation during life events; Nominating beneficiaries for superannuation
- Competitive advantages
Ranked among Canstar’s top-performing super funds; Award-winning products with high ratings from independent advisers; Dedicated local teams providing fast response and personalized service
- Strengths
Active Super's main strengths include its strong investment performance, comprehensive support for members, and a wide range of investment options tailored to different life stages.
- Positioning
Active Super positions itself as a leading superannuation fund that prioritizes member outcomes and investment performance.
- Audience
The target users include individuals aged 18-49 looking to manage their superannuation effectively, self-employed individuals, and those planning for retirement.
- Brand Positioning
Active Super is identified as a trusted and high-performing superannuation fund that emphasizes active management and member engagement.
- CTA
Join Now
- Differentiation
Active Super stands out in the market due to its strong performance ratings, extensive range of investment options, and personalized support through local relationship managers.
- Tagline
Helping you stay active with your super
- Tags
superannuation
retirement planning
investment performance
financial services
- Tone of Voice
Professional, supportive, informative
- Founded
1997-01-01