- Service Name
AdAdapted
- Industry
Advertising, Digital Media, Mobile Advertising, Consumer Packaged Goods
- Main Value Proposition
AdAdapted offers a proven mobile advertising solution that transforms pre-shop intent into actionable awareness, facilitating both in-store and online purchases with a single click.
- Description
AdAdapted is a mobile advertising platform designed specifically for Consumer Packaged Goods (CPG) brands. It helps these brands increase their visibility by getting their products onto shoppers' lists and into retailer carts, ultimately driving sales.
- Key Features
Intercept list builders & in-store shoppers; Drive sales with online shoppers; Engage with shoppable video; Zero-bounce ADD-IT™ Solutions
- Use Cases
AdAdapted is most valuable for brands looking to increase sales velocity, retailers aiming to improve cart transfer rates, and marketers wanting to enhance product visibility through targeted advertising.
- Competitive advantages
Exclusive access to a network of active, verified shoppers; Proven zero-bounce technology that enhances cart transfer rates; Expertise in various CPG categories, including food, beauty, and alcohol
- Strengths
AdAdapted's strengths lie in its ability to effectively engage shoppers at critical points in their purchasing journey, its innovative shoppable video ads, and its strong track record of driving sales for CPG brands.
- Positioning
AdAdapted positions itself as a leader in mobile advertising for CPG brands, focusing on enhancing shopper engagement and driving sales through innovative technology.
- Audience
The target users include CPG brands, marketing agencies, and retailers, particularly those in the food, beauty, and alcohol sectors who seek to optimize their advertising strategies.
- CTA
Request a demo
- Tags
Mobile Advertising
CPG Brands
Shoppable Media
Digital Engagement
- Tagline
Digital Media Built For CPG.
- Tone of Voice
Innovative, Engaging, Professional
- Differentiation
AdAdapted uniquely combines a proprietary network of verified shoppers with a one-click advertising solution tailored for CPG brands, setting it apart from traditional advertising platforms.
- Brand Positioning
The brand identity of AdAdapted emphasizes expertise in CPG marketing, a commitment to driving sales, and a focus on leveraging technology to meet the unique needs of its clients.
- Founded
2012-01-01
- Founders
Michael Pedersen
Molly McFarland