- Service Name
Adelaide
- Industry
Advertising, Media Analytics, Digital Marketing, Attention Metrics
- Main Value Proposition
Adelaide offers a unique attention metric that enhances transparency in media quality, enabling marketers to make informed decisions and drive better campaign outcomes.
- Description
Adelaide is a media analytics platform that provides an omnichannel attention metric called AU, designed to measure media quality and enhance marketing effectiveness. It helps marketers move beyond traditional viewability metrics to gain deeper insights into media performance.
- Key Features
Omnichannel attention metric (AU) for accurate media quality measurement; Comprehensive media quality dashboard for campaign health tracking; Granular performance analysis down to channel and placement level; Machine learning model to optimize campaign traffic allocation
- Use Cases
Adelaide is most valuable for media owners looking to enhance their product offerings, marketers aiming to improve campaign performance, and advertisers seeking to optimize media spend based on quality metrics.
- Competitive advantages
Proven accuracy in measuring media quality beyond traditional metrics; Ability to optimize campaigns using machine learning for better results; Wide applicability across multiple digital mediums and programmatic platforms
- Strengths
Adelaide's strengths lie in its innovative AU metric, robust analytics capabilities, and the ability to provide actionable insights that drive higher engagement and campaign effectiveness.
- Positioning
Adelaide positions itself as a leader in the attention economy, providing cutting-edge metrics that redefine how media quality is measured and understood.
- Audience
The target users include media owners, marketers, and advertisers who are focused on improving media quality and campaign effectiveness. The maximum value is derived by those in digital marketing and media planning roles.
- CTA
Get a demo
- Tags
Attention Metrics
Media Quality
Digital Advertising
Analytics
- Tagline
Make Smarter Media Decisions with Attention Metrics
- Tone of Voice
Professional, informative, innovative
- Differentiation
Adelaide's AU metric is the first of its kind to provide a comprehensive, omnichannel measurement of media quality, allowing for apples-to-apples comparisons across various platforms and formats.
- Brand Positioning
Adelaide is recognized as an award-winning data and measurement company, collaborating with leading brands to drive innovation in media analytics.
- Founded
2019-01-01
- Founders
Diane deCordova
Marc Guldimann