- Service Name
Adelante Made-To-Order
- Industry
Footwear, fashion, handmade, leather goods
- Main Value Proposition
Adelante offers personalized, handcrafted leather shoes that prioritize fit, comfort, and sustainability, supporting local artisans in Guatemala.
- Description
Adelante specializes in handcrafted leather shoes for men and women, made to order by skilled artisans. Each pair is custom-made to ensure a perfect fit and comfort, reflecting a commitment to quality and sustainability.
- Key Features
Made-to-order craftsmanship; Inclusive size and width options; Personal updates from artisans; Free shipping within 12 weeks
- Use Cases
Adelante shoes are ideal for customers seeking unique, comfortable footwear that reflects their personal style while supporting ethical production.
- Competitive advantages
Higher wages and benefits for artisans, promoting community growth; Customization options for size and style; Focus on environmental sustainability and ethical production
- Strengths
Adelante's strengths lie in its commitment to quality craftsmanship, personalized customer experience, and social impact through fair labor practices.
- Positioning
Adelante positions itself as a premium brand that combines style, comfort, and social responsibility in the footwear market.
- Audience
The target audience includes fashion-conscious individuals, ethically-minded consumers, and those seeking high-quality, comfortable footwear.
- CTA
Learn more about, there is a person behind every pair
- Tags
handcrafted shoes
custom footwear
sustainable fashion
artisan-made
- Tagline
Shoes Worth Standing For
- Tone of Voice
Authentic, compassionate, stylish
- Differentiation
Unlike mass-produced footwear, Adelante's shoes are made one at a time, allowing for customization and a direct connection between the customer and the artisan.
- Brand Positioning
The brand identity emphasizes craftsmanship, sustainability, and community impact, appealing to consumers who value ethical fashion.
- Founded
2016-11-01
- Founders
Horacio Alvarez
Michael Pelzer
Peter Sacco