- Service Name
airCloset
- Industry
Fashion, Subscription Services, Clothing Rental, Women's Fashion
- Main Value Proposition
airCloset offers a unique fashion rental experience that allows users to discover outfits tailored to their personal style, delivered directly to their home.
- Description
airCloset is an online fashion rental service that provides personalized clothing selections curated by professional stylists. Users can rent outfits from a vast collection of over 500,000 items from 300 brands, allowing them to try new styles without the commitment of purchase.
- Key Features
Personalized styling by professional stylists; Access to over 500,000 items from 300 brands; Flexible rental options with no purchase required; Convenient delivery and return process
- Use Cases
Ideal for busy professionals looking to refresh their wardrobe, individuals wanting to experiment with new styles, and those who prefer not to commit to purchasing clothing.
- Competitive advantages
Extensive selection of clothing from numerous brands; No purchase necessary, allowing users to try before they buy; Convenient home delivery and easy return process
- Strengths
The service excels in providing a personalized shopping experience, a vast inventory, and a user-friendly rental process that saves time and effort for busy individuals.
- Positioning
airCloset positions itself as the leading fashion rental service for women, emphasizing personalized styling and a vast selection of clothing.
- Audience
The primary target audience includes working women aged 20-60 who value convenience and personalized fashion solutions.
- Brand Positioning
The brand identity of airCloset is centered around empowerment and convenience, catering to modern women who seek stylish solutions without the hassle of traditional shopping.
- CTA
Start your free diagnosis now
- Differentiation
What sets airCloset apart is its focus on personalized styling, where professional stylists curate outfits specifically for each user, ensuring they find clothing that truly suits them.
- Tagline
Professional styling delivered to your home.
- Tags
fashion rental
personal styling
subscription service
women's clothing
- Tone of Voice
Friendly, professional, supportive
- Founded
2014-07-15
- Founders
Satoshi Amanuma
Shoichi Kotani
Yusuke Maekawa