- Service Name
American Marketing Association
- Industry
Marketing, Professional Associations, Education, Community Development
- Main Value Proposition
The AMA provides a platform for marketers to connect, learn, and grow professionally, ensuring they stay ahead in a rapidly evolving industry.
- Description
The American Marketing Association (AMA) is the largest community-based marketing association in the world, dedicated to advancing the field of marketing. It offers resources, training, and networking opportunities for marketers at all levels.
- Key Features
Comprehensive training programs for skill enhancement; Access to industry-leading academic journals; Networking opportunities through community events; Certification programs to validate marketing skills
- Use Cases
The AMA is most valuable for marketing professionals seeking career advancement, students aspiring to enter the marketing field, and organizations looking to enhance their marketing strategies through training and resources.
- Competitive advantages
Largest community of marketers, providing extensive networking opportunities; Diverse range of resources including training, certifications, and publications; Strong emphasis on academic research and professional recognition
- Strengths
The AMA's strengths lie in its vast network, comprehensive training offerings, and commitment to advancing marketing knowledge through research and community engagement.
- Positioning
The AMA positions itself as the leading authority and community for marketers, focusing on professional development and industry advancement.
- Audience
The target users include marketing professionals, students in marketing programs, educators in marketing disciplines, and organizations seeking marketing insights.
- CTA
Join AMA
- Tags
Marketing Community
Professional Development
Training
Certification
- Tagline
The Essential Community for Marketers
- Tone of Voice
Supportive, Professional, Engaging
- Differentiation
The AMA stands out as a community-driven organization that not only focuses on professional development but also emphasizes recognition and support for future marketing leaders.
- Brand Positioning
The AMA's brand identity is centered around being a supportive community that fosters growth, learning, and recognition in the marketing field.
- Founded
1937-01-01
- Founders
Neil Borden