- Service Name
Ancestry
- Industry
Genealogy, Family History, Online Services, DNA Testing
- Main Value Proposition
Ancestry offers a comprehensive platform for discovering and preserving family history, enabling users to build their family tree and connect with their heritage.
- Description
Ancestry is a web-based platform that allows users to create their family tree and explore their family history. It provides access to billions of genealogy records, including census, military, and immigration records.
- Key Features
14-day free trial for new users; Access to the world's largest collection of online family history records; Automated Hints to help pinpoint ancestors in records; AncestryDNA® test to uncover heritage and connect with living relatives
- Use Cases
Ancestry is most valuable for individuals looking to build their family tree, discover their ethnic background, and connect with distant relatives.
- Competitive advantages
Largest collection of genealogy records available online; Integration of DNA testing with family history research; User-friendly interface with automated hints for easier navigation
- Strengths
Ancestry's strengths include its vast database of records, excellent customer service, and the ability to connect users with living relatives through DNA testing.
- Positioning
Ancestry positions itself as the leading platform for genealogy research, offering both historical records and DNA testing to provide a comprehensive understanding of family history.
- Audience
The target users include genealogists, family historians, and individuals interested in personal discovery through ancestry research.
- CTA
Start your free trial
- Tags
genealogy
family history
DNA testing
family tree
- Tagline
There could be more to your story
- Tone of Voice
Informative, engaging, supportive
- Differentiation
Ancestry stands out in the market by combining extensive historical records with DNA testing, allowing users to uncover both documented and genetic aspects of their ancestry.
- Brand Positioning
Ancestry's brand identity is centered around personal discovery and connection, emphasizing the importance of family history in understanding one's identity.
- Founded
1983-01-01