Angi (formerly Angie's List): Summary

Service Name: Angi (formerly Angie's List)
Unique Value Proposition: Home Service Pros & Reviews
Pricing: Angi provides data-backed information on project costs, including materials, labor, and more. The national median price of minimum job size for Angi's pre-priced offering is shown, but actual pricing may vary.
Strengths: Angi's strengths include its large network of top-rated certified professionals, its data-backed project cost guides, and its user-friendly platform.
Positioning: Angi is a platform that connects homeowners with top-rated certified professionals for various home projects.
Audience: Homeowners looking for reliable and high-quality home service professionals.
CTA: Sign up for free project cost information
Features: Angi offers a wide range of home services, including interior, exterior, lawn & garden, and more. Users can also access articles and advice on home projects and explore project costs.
Free Usage: Angi's project cost guides are free for users to access.
Social Proof: Angi has a large network of top-rated certified professionals and has been featured in various media outlets.
Tone of Voice: Professional, trustworthy, informative
Trust Factors: Angi's trust factors include its certification process for professionals, its Happiness Guarantee, and its data-backed project cost guides.
Brand Positioning: Angi positions itself as a reliable and trustworthy platform for homeowners to find top-rated certified professionals for their home projects.
Analytics and Tracking: Angi tracks user activity and project costs to provide data-backed information.