- Service Name
Anonymised
- Industry
Technology, Marketing, Data Privacy, Digital Advertising
- Main Value Proposition
Anonymised offers a privacy-first solution for audience targeting that allows marketers to reach high-value customers without compromising personal data.
- Description
Anonymised is an ID-less data platform designed to help publishers and advertisers understand, reach, and measure audiences at scale without exposing any personal data. It leverages advanced technology to ensure privacy compliance while maximizing audience targeting capabilities.
- Key Features
Audience Targeting without personal data exposure; Customer Discovery using granular audience data and predictive AI; Attribution for measuring post-view conversions; Cross-publisher audience data processing for monetization
- Use Cases
Anonymised is most valuable for publishers looking to monetize their audiences and for advertisers aiming to improve marketing performance while adhering to privacy regulations.
- Competitive advantages
Over 90% audience reach in cookieless browsers; Up to 8x higher yields on ID-less inventory; 100% match rates across all environments
- Strengths
The service's strengths include its ability to maintain privacy compliance, its innovative technology that enhances targeting accuracy, and its capability to monetize audiences effectively.
- Positioning
Anonymised positions itself as a leader in privacy-compliant audience targeting solutions, catering to the needs of a privacy-conscious market.
- Audience
The target users include digital publishers, advertisers, and marketers who prioritize privacy and seek effective audience engagement strategies.
- CTA
Book a Demo
- Tags
ID-less data
Audience targeting
Privacy compliance
Digital marketing
- Tagline
Target untapped audiences with ID-less data
- Tone of Voice
Professional, Innovative, Trustworthy
- Differentiation
Anonymised stands out in the market by providing a platform that enables effective audience targeting and measurement without the use of personal identifiers, addressing the growing demand for privacy in digital marketing.
- Brand Positioning
The brand identity of Anonymised is centered around privacy, innovation, and performance, appealing to users who value data protection and effective marketing.
- Founded
2019-01-05
- Founders
Denys Demchenko
Mattia Fosci