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Apartum: Summary

Apartum is a vacation rental comparison site that allows users to compare millions of holiday rental prices from various agencies. It aims to help travelers find the best deals on vacation rentals quickly and efficiently.

Service Name

Apartum

Industry

Travel, Vacation Rentals, Comparison Services, Online Booking

Main Value Proposition

Apartum offers users the ability to find the best deals and lowest prices for holiday rentals in a fraction of the time it would take to search manually.

Description

Apartum is a vacation rental comparison site that allows users to compare millions of holiday rental prices from various agencies. It aims to help travelers find the best deals on vacation rentals quickly and efficiently.

Key Features

Compares millions of holiday rental prices from hundreds of websites; Specialized in vacation rental price comparison; Quick and easy search for available vacation rentals; Access to over 50,000 destinations worldwide

Use Cases

Apartum is most valuable for travelers looking to book vacation rentals for leisure trips, families seeking spacious accommodations, and anyone wanting to save time and money on their travel arrangements.

Competitive advantages

Specialization in vacation rentals, unlike general travel comparison sites; Ability to compare millions of listings quickly; Focus on user experience, saving time and money for travelers

Strengths

The main strengths of Apartum include its extensive database of vacation rentals, its user-friendly interface that allows for quick comparisons, and its commitment to helping users find the best prices.

Positioning

Apartum positions itself as the go-to platform for comparing vacation rental prices, emphasizing its unique capability to aggregate and analyze vast amounts of rental data.

Audience

The target users include vacationers, families traveling together, and budget-conscious travelers who prefer renting apartments over hotels.

CTA

Search

Tags
  • vacation rentals

  • price comparison

  • holiday apartments

  • travel deals

Tagline

The first comparison site for vacation rentals

Tone of Voice

Friendly, confident, straightforward

Differentiation

Apartum is unique in the market as the first dedicated comparison site for vacation rentals, utilizing a proprietary formula to compare prices across a vast array of listings.

Brand Positioning

Apartum's brand identity is centered around being the first and best comparison site for vacation rentals, focusing on efficiency and cost-effectiveness.

Founded

2013-01-01

Founders
  • Manuel Ángel Rodríguez Izquierdo

  • Sergi Vilaubi