- Service Name
Academic Programs International (API)
- Industry
Education, Study Abroad, Experiential Learning, International Education
- Main Value Proposition
API provides safe and affordable experiential education abroad that accelerates learning and career growth.
- Description
API offers a range of experiential education programs including study abroad, internships, and gap year opportunities. Their focus is on providing safe, affordable, and culturally enriching experiences that enhance learning and career growth.
- Key Features
Guided program selection based on major and interests; Access to a library of thousands of in-person and virtual classes; Discounted airfare rates for education-related travel; Personalized housing and excursion options
- Use Cases
API is most valuable for students seeking study abroad experiences, internships, gap year opportunities, and adult learners looking to advance their careers through experiential learning.
- Competitive advantages
Extensive global network of locally-based staff for personalized support; Millions of dollars in scholarships available annually; A focus on both cultural and academic education
- Strengths
API's strengths include a diverse range of programs, a commitment to student safety, and a strong support system for students and educational institutions.
- Positioning
API positions itself as a leader in experiential education, emphasizing safety, affordability, and cultural immersion.
- Audience
The target users include college students, high school students, adult learners, and educational institutions looking to enhance their programs.
- CTA
Find My Program
- Tags
Study Abroad
Internships
Gap Year
Experiential Learning
- Tagline
Experience the World with API
- Tone of Voice
Informative, supportive, engaging
- Differentiation
API stands out in the market by offering a comprehensive platform (APIConnect) that supports students from program search to career readiness, along with a strong emphasis on safety and personalized experiences.
- Brand Positioning
API's brand identity is centered around providing enriching educational experiences that foster personal and professional growth.
- Founded
1997-01-01
- Founders
Jennifer Allen
Julie Leitman
Sharon Foerster