Appinio: Summary

Appinio

Market Research, Research Services, Digital Research, Consumer Insights

Get survey results in minutes, allowing businesses to make informed decisions based on reliable insights.

Appinio is a market research platform that provides real-time insights by collecting survey results from representative consumer groups. It enables businesses to validate decisions and ideas quickly and efficiently.

Intuitive research platform; Real-time survey results; Expert research consultants; High-quality data from engaged respondents

Brand tracking to measure performance; Target group analysis to understand audience motivations; Visual testing for evaluating design assets; Pricing strategy development for optimal revenue balance

Average field time of 23 minutes for 1,000 respondents; 3x cheaper than traditional market research methods; Access to intrinsically motivated respondents for superior data quality

Appinio's strengths include its fast turnaround time for insights, high-quality data collection, intuitive platform design, and strong support from expert consultants.

Appinio positions itself as a modern, efficient alternative to traditional market research, emphasizing speed, cost-effectiveness, and user-friendliness.

The primary target users are market researchers, brand managers, and business decision-makers in industries such as FMCG and fashion who seek quick and reliable market insights.

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• Market Research

• Consumer Insights

• Real-time Data

• Survey Solutions

From questions to insights in minutes.

Professional, approachable, innovative

Appinio stands out by offering a user-friendly platform that combines automation and AI-powered analytics, resulting in faster and more cost-effective market research.

Appinio identifies as a B Corp certified company, reflecting its commitment to social and environmental performance, accountability, and transparency.

2014-01-01

• Jonathan Kurfess

• Max Honig