- Service Name
Aram
- Industry
Furniture, Retail, Homewares, Design
- Main Value Proposition
Aram provides access to high-quality, authentic designer furniture and lighting, ensuring customers receive the best in modern design.
- Description
Aram is a premier retailer of modern designer furniture and lighting in London, offering a wide range of genuine, authorized originals. Established in 1964, it serves both retail and trade customers with quality homewares and contemporary designs.
- Key Features
Extensive range of designer furniture and lighting; Genuine authorized originals from renowned designers; Large four-floor showroom in Covent Garden; Knowledgeable and experienced staff for personalized service
- Use Cases
Aram is most valuable for customers looking to furnish their homes with authentic designer pieces, trade professionals seeking quality products for projects, and individuals interested in modern lighting solutions.
- Competitive advantages
Exclusive access to authorized originals from iconic designers; A well-established reputation since 1964, enhancing trust and credibility; A comprehensive showroom experience that allows customers to see and feel products before purchasing
- Strengths
Aram's strengths lie in its extensive selection of high-quality products, knowledgeable staff, and a strong brand heritage in modern design.
- Positioning
Aram positions itself as London's premier source for modern designer furniture and lighting, catering to both retail and trade markets.
- Audience
The target users include design-conscious homeowners, interior designers, and trade professionals in the furniture and lighting industry.
- CTA
Sign Up for 10% Off
- Tags
Designer Furniture
Modern Lighting
Homewares
Authorized Originals
- Tagline
Modern Furniture and Lighting Designs at Aram
- Tone of Voice
Professional, knowledgeable, inviting
- Differentiation
Aram stands out in the market by offering a combination of genuine design classics and contemporary pieces from top designers, along with a rich history and expertise in the field.
- Brand Positioning
Aram's brand identity is rooted in quality, authenticity, and a commitment to modern design, appealing to discerning customers who value genuine craftsmanship.
- Founded
1964-01-01