- Service Name
Are Media
- Industry
Media, Publishing, Magazines, Digital Content
- Main Value Proposition
Are Media offers a unique blend of print and digital content that resonates with women, fostering connection and engagement through authentic storytelling.
- Description
Are Media is Australia's leading premium content and experiences company, specializing in captivating storytelling through various media formats. The company engages six in ten Australian women each month with its diverse range of brands and publications.
- Key Features
Diverse portfolio of 36 media brands; Engagement with 6 million print readers monthly; Strong social media presence with 21 million connections; Focus on authentic storytelling and connection
- Use Cases
Are Media's services are most valuable for advertisers looking to reach a female audience, brands seeking authentic storytelling, and women looking for relatable content across various media formats.
- Competitive advantages
Extensive reach with 6 million print readers and 21 million social media connections; A rich portfolio of well-known brands that cater specifically to women's interests; A century-long legacy of trust and authenticity in content creation
- Strengths
Are Media's strengths lie in its extensive brand portfolio, deep understanding of its audience, and commitment to creating meaningful content that empowers women.
- Positioning
Are Media positions itself as the leading content provider for women in Australia, focusing on authenticity and connection through its diverse media offerings.
- Audience
The primary target users are women in Australia, particularly those aged 14 and above, who seek engaging and authentic content. Advertisers targeting this demographic also gain maximum value.
- CTA
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- Tags
Content Creation
Women Empowerment
Advertising
Media Brands
- Tagline
Australia’s leading omnichannel content company for women.
- Tone of Voice
Authentic, Empathetic, Engaging
- Differentiation
Are Media stands out in the market by being a dedicated content provider specifically for women, with a long-standing history and a commitment to authenticity and empathy.
- Brand Positioning
Are Media's brand identity is centered around being a trusted source of information and inspiration for women, emphasizing empathy, integrity, and community.
- Founded
1991-01-01