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Around Us: Summary

Around Us is a free online interactive travel guide that helps users discover tourist spots near them or explore them through a fun world map. It lists nearly 20 million points of interest worldwide, making it easy to find popular and unique locations.

Service Name

Around Us

Industry

Travel, online services, tourism, travel guides

Main Value Proposition

Around Us offers a comprehensive and user-friendly platform for discovering local attractions and experiences, enhancing travel planning and exploration.

Description

Around Us is a free online interactive travel guide that helps users discover tourist spots near them or explore them through a fun world map. It lists nearly 20 million points of interest worldwide, making it easy to find popular and unique locations.

Key Features

Interactive world map for exploration; Access to nearly 20 million points of interest; 16,000 filters for specific searches; Free access without registration

Use Cases

Around Us is most valuable for travelers looking to explore local attractions, plan itineraries, and discover cultural and natural heritage sites.

Competitive advantages

No registration required for basic access; Immersive and interactive map experience; Wide range of filters for personalized searches

Strengths

The platform's strengths lie in its vast database of locations, user-friendly interface, and the ability to save favorite destinations and create itineraries.

Positioning

Around Us positions itself as a go-to travel guide for discovering local attractions and experiences, emphasizing accessibility and user engagement.

Audience

The target users include travelers, tourists, and locals seeking to explore their surroundings, as well as culture enthusiasts and adventure seekers.

CTA

Download the around.us app

Tags
  • travel guide

  • tourist attractions

  • local exploration

  • interactive map

Tagline

Uncover the treasures around you!

Tone of Voice

Inviting, informative, engaging

Differentiation

The service stands out by providing an extensive database of points of interest and a unique filtering system that allows users to tailor their searches based on personal interests.

Brand Positioning

The brand identity focuses on exploration and discovery, appealing to users' desire to uncover hidden gems in their vicinity.

Founded

2016-08-08