- Service Name
ASA International Microfinance
- Industry
Financial Services, Microfinance, Social Impact, Development Finance
- Main Value Proposition
ASA International offers financial inclusion to low-income entrepreneurs, particularly women, by providing access to small loans that enable them to start or grow their businesses.
- Description
ASA International is a leading microfinance institution that provides small, socially responsible loans to low-income entrepreneurs, primarily women, in Asia and Africa. The organization aims to reduce poverty and empower female entrepreneurs by offering financial services to those with limited access to credit.
- Key Features
Socially responsible lending; Focus on female entrepreneurs; Small loan amounts for income-generating purposes; Presence in multiple countries across Asia and Africa
- Use Cases
ASA International is most valuable for women entrepreneurs seeking financial support to start or expand their businesses, as well as for organizations looking to partner with a socially responsible lender.
- Competitive advantages
Extensive experience as one of the largest microfinance institutions globally; Strong commitment to social responsibility and female empowerment; Wide geographical reach across multiple developing regions
- Strengths
The organization has a robust operational framework that supports low-income entrepreneurs, a clear focus on social impact, and a strong reputation in the microfinance industry.
- Positioning
ASA International positions itself as a leader in the microfinance sector, dedicated to reducing poverty and empowering women through financial inclusion.
- Audience
The primary target users are low-income female entrepreneurs in Asia and Africa, non-profit organizations focused on women's empowerment, and investors interested in socially responsible investments.
- Brand Positioning
The brand identity emphasizes social responsibility, empowerment, and community impact, appealing to both clients and investors who value ethical financial practices.
- CTA
Find out what makes us different
- Differentiation
ASA International stands out in the microfinance sector by specifically targeting female entrepreneurs and focusing on socially responsible lending practices.
- Tagline
Creating Hope. Changing Fortunes.
- Tags
Microfinance
Social Responsibility
Women Empowerment
Financial Inclusion
- Tone of Voice
Empowering, compassionate, professional
- Founded
2007-01-01
- Founders
Dirk Brouwer
Md. Shafiqual Haque Choudhury