- Service Name
Ascential
- Industry
Data and Analytics, E-commerce, B2B Events, Marketing
- Main Value Proposition
Ascential offers comprehensive solutions that empower businesses to enhance their e-commerce performance and stay ahead in their industries.
- Description
Ascential is a data and e-commerce optimization company that specializes in providing information, analytics, and events. It focuses on helping businesses optimize their e-commerce strategies and gain insights into market trends.
- Key Features
Data analytics services; E-commerce optimization; Event management; Advisory services
- Use Cases
Ascential is most valuable for businesses looking to improve their e-commerce strategies, participate in industry-leading events, and gain actionable insights through data analytics.
- Competitive advantages
Strong brand recognition in the industry; Access to Informa's extensive resources and networks; Expertise in multiple verticals including FinTech and Marketing
- Strengths
Ascential's strengths lie in its robust analytics capabilities, a diverse portfolio of events, and a strong focus on e-commerce optimization.
- Positioning
Ascential positions itself as a leader in data and e-commerce optimization within the B2B sector, focusing on delivering value through intelligence and events.
- Audience
The target users include e-commerce businesses, marketing professionals, and companies in need of data-driven insights to enhance their operations.
- CTA
Explore archive
- Tags
Data analytics
E-commerce optimization
B2B events
Market insights
- Tagline
Ascential is now part of the Informa Group
- Tone of Voice
Professional, informative, authoritative
- Differentiation
Ascential's integration into the Informa Group allows it to leverage a broader network and resources, enhancing its service offerings in the B2B event space.
- Brand Positioning
Ascential's brand identity is centered around innovation and expertise in data analytics and e-commerce, now enhanced by its affiliation with Informa.
- Founded
1887-01-01
- Founders
Richard Winfrey