- Service Name
ASHRAE
- Industry
HVAC&R, technical society, professional development, sustainability
- Main Value Proposition
ASHRAE provides essential resources, standards, and educational opportunities to HVAC&R professionals, promoting a sustainable built environment.
- Description
ASHRAE is an international technical society dedicated to advancing the arts and sciences of heating, ventilation, air conditioning, and refrigeration. It serves professionals in the HVAC&R industry by providing resources, standards, and educational opportunities.
- Key Features
Comprehensive technical resources and standards for HVAC&R professionals; Professional development opportunities including eLearning and certification; Access to industry news and events through newsletters and conferences; Multilingual resources to enhance knowledge and skills in HVAC
- Use Cases
ASHRAE is most valuable for HVAC&R professionals seeking to enhance their knowledge, stay updated on industry standards, and participate in professional development and networking opportunities.
- Competitive advantages
Established authority in HVAC&R with a long history and extensive membership; Wide range of resources including technical publications, training, and certification; Active involvement in government affairs and advocacy for industry standards
- Strengths
ASHRAE's strengths lie in its comprehensive technical resources, strong community of professionals, and commitment to sustainability and innovation in the HVAC&R industry.
- Positioning
ASHRAE positions itself as a leading authority in the HVAC&R industry, focusing on innovation, sustainability, and professional development.
- Audience
The target users include HVAC&R engineers, technicians, educators, and students, as well as industry stakeholders interested in sustainable building practices.
- CTA
Join, Volunteer, Make A Gift, Learn more
- Tags
HVAC
Sustainability
Professional Development
Standards
- Tagline
Shaping Tomorrow’s Global Built Environment Today
- Tone of Voice
Professional, authoritative, supportive
- Differentiation
ASHRAE is unique in its extensive network of over 50,000 professionals and its commitment to advancing industry standards and practices globally.
- Brand Positioning
ASHRAE's brand identity is centered around being a trusted resource for HVAC&R professionals, promoting a sustainable future through education and standards.
- Founded
1894-01-01