- Service Name
ASICS Running Shoes and Apparel
- Industry
Sports, Footwear, Athletic Apparel, Running Gear
- Main Value Proposition
ASICS provides premium running shoes and apparel that enhance performance and comfort for athletes of all levels.
- Description
ASICS offers a wide range of high-quality running shoes and athletic apparel designed for performance and comfort. Their products cater to various sports and activities, ensuring that users can find the right gear for their needs.
- Key Features
Free standard shipping on orders over €50; 90-day equipment test for OneASICS™ members; Exclusive birthday discount for members; Wide selection of sports footwear and apparel
- Use Cases
ASICS products are most valuable for runners, fitness enthusiasts, and athletes participating in various sports such as tennis, volleyball, and trail running.
- Competitive advantages
High-quality materials and advanced technology in product design; Strong brand reputation and trust among athletes; Exclusive member benefits that enhance customer loyalty
- Strengths
ASICS is known for its commitment to quality, innovative designs, and a strong community focus, making it a preferred choice for serious runners and athletes.
- Positioning
ASICS positions itself as a premium brand in the athletic footwear and apparel market, focusing on performance, comfort, and community engagement.
- Audience
The target users include serious runners, fitness enthusiasts, and athletes looking for high-performance sports gear. The brand also appeals to casual users who value comfort and style in their athletic wear.
- CTA
Join the OneASICS™ Program and stay active with exclusive benefits.
- Tags
running shoes
athletic apparel
sports gear
OneASICS
- Tagline
move your body, move your mind
- Tone of Voice
Inspirational, supportive, energetic
- Differentiation
ASICS stands out in the market with its focus on innovative technology in footwear, such as GEL cushioning systems, and a strong community engagement through the OneASICS™ membership program.
- Brand Positioning
ASICS embodies a brand identity that emphasizes health, wellness, and the importance of sports in personal development and community building.
- Founded
1977-01-01
- Founders
Kihachiro Onitsuka