- Service Name
Better Business Bureau (BBB)
- Industry
Nonprofit, accreditation services, consumer protection, business services
- Main Value Proposition
The BBB provides a reliable platform for consumers to find trustworthy businesses while offering businesses a way to demonstrate their commitment to integrity and customer service.
- Description
The Better Business Bureau (BBB) is a nonprofit organization that helps consumers find trustworthy businesses and provides accreditation services to businesses in the U.S. and Canada. It also offers resources for filing complaints, leaving reviews, and reporting scams.
- Key Features
BBB Accreditation for businesses; Consumer complaint filing assistance; Business reviews and ratings; Scam tracking and reporting
- Use Cases
The BBB is most valuable for consumers looking to find reliable businesses, businesses seeking accreditation to enhance their credibility, and individuals needing to report scams or file complaints.
- Competitive advantages
Established brand with a long history of consumer trust; Comprehensive resources for both consumers and businesses; A wide network of accredited businesses across North America
- Strengths
The BBB's strengths include its strong brand recognition, extensive resources for consumer protection, and a commitment to promoting ethical business practices.
- Positioning
The BBB positions itself as a trusted intermediary between consumers and businesses, promoting transparency and ethical practices in the marketplace.
- Audience
The target users include consumers seeking trustworthy businesses, small business owners looking for accreditation, and individuals wanting to report scams. The maximum value is gained by consumers and accredited businesses.
- CTA
Get Accredited
- Tags
Consumer Trust
Business Accreditation
Scam Reporting
Business Reviews
- Tagline
Find a Better Business
- Tone of Voice
Trustworthy, supportive, informative
- Differentiation
The BBB is unique in its long-standing reputation and established trust within the community, providing a recognized accreditation that signifies a business's commitment to ethical practices.
- Brand Positioning
The BBB's brand identity is centered around trust, integrity, and consumer protection, establishing itself as a leader in business accreditation and consumer advocacy.
- Founded
1912-01-01
- Founders
Merle Sidener