- Service Name
B Lab
- Industry
Nonprofit, Social Enterprise, Sustainability, Business Certification
- Main Value Proposition
B Lab empowers businesses to operate sustainably and responsibly, ensuring they contribute positively to society and the environment.
- Description
B Lab is a nonprofit organization that transforms the global economy to benefit all people, communities, and the planet. It supports businesses in becoming certified B Corporations, which adhere to high standards of social and environmental performance.
- Key Features
B Corp Certification; Global Network of B Corps; Programs and Tools for Impact Assessment; Advocacy for Stakeholder Governance
- Use Cases
B Lab is most valuable for businesses seeking certification to enhance their social and environmental impact, organizations looking to join a community of like-minded companies, and leaders aiming to drive meaningful change within their industries.
- Competitive advantages
Established credibility as a nonprofit with a global reach; Comprehensive support and resources for businesses seeking certification; Strong community of certified B Corps that share best practices and collaborate
- Strengths
B Lab's strengths lie in its extensive global network, commitment to high standards, and its role as a thought leader in sustainable business practices.
- Positioning
B Lab positions itself as a leader in the movement for responsible business practices, advocating for a shift in how businesses operate to prioritize people and the planet.
- Audience
The target users include business leaders, entrepreneurs, and organizations committed to sustainability and social responsibility, particularly those interested in B Corp certification.
- Brand Positioning
B Lab's brand identity is centered around being a catalyst for change in the business world, promoting the idea that businesses can be a force for good.
- CTA
Donate today
- Differentiation
B Lab uniquely positions itself as a nonprofit network that not only certifies businesses but also advocates for systemic change in the global economy towards sustainability and equity.
- Tagline
Make Business a Force For Good
- Tags
B Corp Certification
Sustainability
Social Impact
Corporate Responsibility
- Tone of Voice
Inspirational, Empowering, Collaborative
- Founded
2006-01-01
- Founders
Jay Coen Gilbert