Beat the Microbead: Summary

Beat the Microbead

Non-profit, environmental advocacy, health and beauty, consumer awareness

Empowering consumers to make informed choices about cosmetics and personal care products by identifying harmful microplastics.

Beat the Microbead is an international campaign dedicated to eliminating plastic microbeads from cosmetics. The campaign raises awareness about the harmful effects of microplastics on health and the environment.

Database for checking cosmetic products for microplastics; Campaigning for legislation against microplastics; Partnerships with over 150 brands for microplastic-free products; User-friendly app for tracking microplastic content in cosmetics

Consumers can use the app to check their cosmetics for microplastics, participate in advocacy efforts, and support brands that are committed to being microplastic-free.

Comprehensive database of cosmetic products containing microplastics; Active involvement in legislative advocacy for banning microplastics; Strong community support and funding model through donations

The campaign's extensive research and partnerships with brands enhance its credibility and effectiveness in combating microplastic pollution.

Beat the Microbead positions itself as a leading advocate against microplastics in cosmetics, focusing on consumer empowerment and legislative change.

The primary audience includes environmentally conscious consumers, health-conscious individuals, and activists concerned about plastic pollution.

The brand is identified as a grassroots movement that is people-funded, emphasizing community involvement and transparency in its mission.

Download the free app

The campaign uniquely combines consumer education, advocacy for legislative change, and collaboration with brands to promote microplastic-free products.

Scan your cosmetics & care products for microplastics

• microplastics

• cosmetics

• environmental advocacy

• consumer awareness

Informative, passionate, urgent

2012-01-01