- Service Name
Belong
- Industry
Telecommunications, Internet Services, Mobile Services, Broadband
- Main Value Proposition
Belong provides simple, great-value internet and mobile services backed by Telstra, ensuring reliable connectivity and security.
- Description
Belong offers affordable nbn broadband internet and mobile SIM plans with no lock-in contracts. Customers can enjoy unlimited data and flexible pricing options tailored to their needs.
- Key Features
Low-cost mobile and nbn plans; Unlimited data; No lock-in contracts; Referral credit program
- Use Cases
Belong is most valuable for users seeking affordable mobile and internet plans, those who prefer no lock-in contracts, and customers looking for reliable service with strong security features.
- Competitive advantages
Backed by Telstra's extensive network; High mobile coverage (98.8% of the population); Strong focus on customer service and self-management options
- Strengths
Belong's strengths include its competitive pricing, reliable service backed by Telstra, and user-friendly online management tools.
- Positioning
Belong positions itself as a cost-effective alternative in the telecommunications market, focusing on simplicity and value.
- Audience
The target audience includes budget-conscious consumers, young professionals, and families looking for simple and reliable internet and mobile services.
- CTA
See internet plans, See mobile plans, Activate your SIM
- Tags
affordable internet
mobile plans
unlimited data
no lock-in contracts
- Tagline
Internet goodness, nice prices
- Tone of Voice
Friendly, straightforward, approachable
- Differentiation
Belong differentiates itself by offering straightforward pricing and plans without lock-in contracts, making it accessible for budget-conscious consumers.
- Brand Positioning
Belong is positioned as a customer-friendly brand that prioritizes affordability and straightforward service offerings.
- Founded
2013-01-01
- Founders
Gerd Schenkel
Monty Hamilton