- Service Name
Better Place Forests
- Industry
Environmental Services, Memorial Services, End-of-Life Planning, Sustainable Practices
- Main Value Proposition
Better Place Forests provides a meaningful and eco-friendly way to memorialize loved ones, allowing families to return ashes to nature while preserving the environment.
- Description
Better Place Forests offers a sustainable alternative to traditional cemeteries by providing memorial trees for cremation ashes in protected forests. Families can honor their loved ones with a living memorial that contributes to environmental conservation.
- Key Features
Personalized memorial tree selection with guidance from forest guides; Ongoing access to the memorial forest for family visits; Sustainable planting of saplings in honor of the deceased; Customizable memorial ceremonies that celebrate life
- Use Cases
The service is most valuable for families looking for eco-friendly memorial options, individuals planning end-of-life arrangements, and those seeking a unique way to honor loved ones.
- Competitive advantages
Partnership with the Arbor Day Foundation for reforestation initiatives; Access to multiple forest locations across the United States; Personalized guidance from forest guides throughout the memorial planning process
- Strengths
The service's strong points include its commitment to sustainability, personalized customer service, and the emotional connection it fosters through nature-based memorials.
- Positioning
Better Place Forests positions itself as a leader in sustainable memorialization, offering a compassionate alternative to traditional burial practices.
- Audience
Target users include families of deceased individuals, environmentally conscious consumers, and individuals planning their own end-of-life arrangements.
- CTA
Get Started
- Tags
Memorial Trees
Sustainable Memorials
End-of-Life Planning
Eco-Friendly Options
- Tagline
A natural alternative to cemeteries
- Tone of Voice
Compassionate, supportive, informative
- Differentiation
The service uniquely combines memorialization with environmental sustainability, offering families a chance to contribute to reforestation efforts while honoring their loved ones.
- Brand Positioning
The brand identity emphasizes environmental stewardship, emotional healing, and community connection through nature.
- Founded
2015-01-01
- Founders
Brad Milne
Jamie Knowlton
Sandy Gibson