- Service Name
BetterPoints
- Industry
Technology, Software as a Service (SaaS), Behavior Change, Sustainability
- Main Value Proposition
BetterPoints offers a comprehensive solution that combines technology and data to drive sustainable behavior change in transport, health, and climate initiatives.
- Description
BetterPoints is a behavior change technology platform that motivates and measures sustainable travel and health improvements through data and technology. It aims to encourage users to adopt greener travel habits while contributing to climate change mitigation.
- Key Features
Utilizes over 40 behavior change techniques; Purpose-built platform and app for tracking and rewarding behavior; Engagement strategies for various sectors including local authorities and universities; Proven success in reducing carbon emissions and promoting sustainable travel
- Use Cases
BetterPoints is most valuable in scenarios such as promoting active travel among university students, supporting local authorities in reducing transport emissions, and enhancing social prescribing initiatives.
- Competitive advantages
High engagement rates with users across multiple sectors; Demonstrated ROI on behavior change programs for local authorities; Comprehensive support for various modes of sustainable travel
- Strengths
The platform's ability to combine scientific methods with user-friendly technology makes it effective in promoting sustainable behaviors and achieving measurable outcomes.
- Positioning
BetterPoints positions itself as a leader in behavior change technology, focusing on sustainable travel and health improvements.
- Audience
The target users include local authorities, universities, businesses, and health organizations, with maximum value for sustainability coordinators and health professionals.
- CTA
Get a Demo
- Tags
sustainable travel
behavior change
health and wellbeing
climate action
- Tagline
The Behaviour Change Solution for better transport, health and climate
- Tone of Voice
Innovative, supportive, motivating
- Differentiation
BetterPoints uniquely integrates technology with behavioral science to create a scalable platform that not only motivates users but also measures the impact of their behavior changes.
- Brand Positioning
The brand is identified as a trusted partner in promoting sustainability and health, emphasizing its commitment to technology and community engagement.
- Founded
2007-01-01
- Founders
Daniel Gipple