- Service Name
BIG3
- Industry
Sports, Entertainment, Basketball, Professional Sports
- Main Value Proposition
BIG3 offers a unique and entertaining basketball experience that combines the thrill of professional sports with the nostalgia of former NBA greats.
- Description
BIG3 is a professional basketball league that features a unique 3-on-3 format with former NBA players. Founded by Ice Cube, it showcases All-Stars, Hall of Famers, and World Champions in an exciting competitive environment.
- Key Features
3-on-3 basketball format; Participation of former NBA stars; Exciting live events; Innovative game rules
- Use Cases
Fans looking for exciting basketball entertainment, former NBA fans wanting to see their favorite players, and sports enthusiasts interested in innovative game formats.
- Competitive advantages
Unique game format that enhances viewer engagement; Access to legendary players and personalities; Innovative rules that create a fast-paced game
- Strengths
BIG3 leverages the star power of former NBA players and a unique game format to attract fans and create a distinct brand identity.
- Positioning
BIG3 positions itself as a revolutionary basketball league that redefines the game with its unique format and star-studded roster.
- Audience
Basketball fans, former NBA fans, sports enthusiasts, and families looking for entertainment.
- CTA
Buy Tickets Today
- Tags
3-on-3 basketball
professional league
former NBA players
live sports events
- Tagline
We're Changing the Game™
- Tone of Voice
Energetic, engaging, innovative
- Differentiation
The league's unique 3-on-3 format and the involvement of iconic players set it apart from traditional basketball leagues.
- Brand Positioning
The brand is positioned as a fresh and innovative alternative to traditional basketball leagues, appealing to both nostalgic fans and new audiences.
- Founded
2017-01-11
- Founders
O'Shea Jackson