- Service Name
Big Issue
- Industry
Social Enterprise, Non-Profit, Community Support, Publishing
- Main Value Proposition
The Big Issue offers a unique opportunity for individuals experiencing homelessness to gain financial independence and dignity through selling a magazine.
- Description
The Big Issue is a social enterprise that provides a platform for homeless and long-term unemployed individuals to sell a magazine, offering them a means to earn a living. It aims to empower these individuals by providing them with a hand up, not a hand out.
- Key Features
Empowers homeless individuals by providing them a means to earn income.; Offers a platform for social awareness and advocacy.; Provides resources and support services for vendors.; Engages the community through various initiatives and campaigns.
- Use Cases
Individuals experiencing homelessness can sell the magazine to earn an income.; Community members can support local vendors and raise awareness about homelessness.; Organizations can partner with The Big Issue for social responsibility initiatives.
- Competitive advantages
Directly addresses homelessness through a sustainable business model.; Creates community engagement and awareness around social issues.; Offers vendors support services beyond just selling the magazine.
- Strengths
The Big Issue's strong community focus and commitment to empowering individuals through self-sufficiency set it apart from other charitable organizations.
- Positioning
The Big Issue positions itself as a leading social enterprise in the UK, focusing on empowering vulnerable individuals through sustainable business practices.
- Audience
The primary audience includes individuals experiencing homelessness, socially conscious consumers, and organizations looking to support social enterprises.
- CTA
Subscribe from just £9.99 and never miss an issue.
- Tags
Social Enterprise
Homelessness
Community Support
Empowerment
- Tagline
The UK's number one street paper and social enterprise.
- Tone of Voice
Empowering, compassionate, community-focused
- Differentiation
Unlike traditional charities, The Big Issue operates as a social enterprise, focusing on empowering individuals through self-sufficiency rather than dependency.
- Brand Positioning
The Big Issue is recognized as a trusted social enterprise that not only provides a product but also advocates for social change and supports marginalized communities.
- Founded
1991-01-01
- Founders
John Bird