- Service Name
The Breastfeeding Network
- Industry
Healthcare, Parenting, Support Services, Breastfeeding Support
- Main Value Proposition
The Breastfeeding Network offers reliable, independent support and information to help breastfeeding parents overcome challenges and make informed decisions.
- Description
The Breastfeeding Network (BfN) is an independent organization that provides support and information for breastfeeding women and their families. It aims to empower parents with knowledge and resources to successfully navigate their breastfeeding journey.
- Key Features
24/7 National Breastfeeding Helpline; Confidential one-to-one secure chat service; Evidence-based information and support from trained mentors; Resources and factsheets on breastfeeding challenges
- Use Cases
BfN is most valuable for new mothers seeking guidance on breastfeeding, parents facing challenges such as pain or low milk supply, and those looking for community support.
- Competitive advantages
Comprehensive 24/7 helpline staffed by trained breastfeeding mothers; Wide range of resources and support options, including online and social media assistance; Focus on evidence-based practices and community involvement
- Strengths
The organization is well-regarded for its extensive training of volunteers, its commitment to providing unbiased information, and its accessibility through various support channels.
- Positioning
The Breastfeeding Network positions itself as a trusted, independent source of breastfeeding support, distinct from commercial entities.
- Audience
The primary target users are breastfeeding mothers, expectant parents, and healthcare professionals seeking reliable breastfeeding information.
- Brand Positioning
BfN's brand identity is centered around empowerment, support, and independence, focusing on the needs of breastfeeding families without commercial influence.
- CTA
Find support
- Differentiation
BfN is unique in its commitment to independence, as it does not accept funding from commercial companies linked to infant feeding, ensuring unbiased support.
- Tagline
Independent breastfeeding support and information
- Tags
Breastfeeding Support
Parenting Resources
Helpline
Community Support
- Tone of Voice
Supportive, informative, compassionate
- Founded
1997-01-01