- Service Name
Briggs & Stratton Engines
- Industry
Manufacturing, Outdoor Power Equipment, Engines, Lawn and Garden Equipment
- Main Value Proposition
Briggs & Stratton provides reliable and innovative engine solutions for outdoor power equipment, ensuring optimal performance and ease of maintenance.
- Description
Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, specializing in lawn mowers, generators, and energy storage solutions. The company offers a range of products designed to enhance outdoor power performance and reliability.
- Key Features
Mow N’ Stow® Technology for upright storage; Just Check & Add™ Technology for maintenance-free oil management; Quiet Power Technology® for reduced noise during operation; Wide range of engines for various outdoor power equipment
- Use Cases
Briggs & Stratton engines are most valuable for residential lawn care, backup power generation, and outdoor cleaning tasks.
- Competitive advantages
Largest service network in the industry; Proven reliability and performance of products; Innovative technologies that simplify maintenance
- Strengths
Briggs & Stratton's strengths include its long-standing reputation, comprehensive product range, and commitment to innovation in engine technology.
- Positioning
Briggs & Stratton positions itself as a leader in outdoor power equipment, focusing on quality, innovation, and customer support.
- Audience
The target users include homeowners, landscapers, and outdoor equipment retailers who require reliable power solutions for lawn and garden maintenance.
- CTA
Shop Now, Learn More, Find a Dealer
- Tags
Outdoor Power Equipment
Lawn Mowers
Generators
Engine Technology
- Tagline
Lawn Mower Engines | Outdoor Power Equipment | Backup Power Solutions
- Tone of Voice
Trustworthy, Innovative, Supportive
- Differentiation
Briggs & Stratton stands out in the market due to its extensive experience of over 110 years, being the largest small engine producer, and offering unique technologies like Mow N’ Stow® and Just Check & Add™.
- Brand Positioning
The brand is identified as a trusted and experienced provider of outdoor power solutions, emphasizing reliability and performance.
- Founded
1908-01-01
- Founders
Harold M. Stratton
Stephen Foster Briggs