- Service Name
Broadsign
- Industry
Advertising, Out-of-Home Advertising, Digital Signage, Programmatic Advertising
- Main Value Proposition
Broadsign provides a comprehensive solution that streamlines the management and execution of out-of-home advertising campaigns, enhancing efficiency and effectiveness for media owners and advertisers.
- Description
Broadsign is an end-to-end platform designed for media owners and buyers to plan, manage, and deliver out-of-home (OOH) advertising. It offers automated software, intelligent campaign tools, and programmatic advertising capabilities all in one solution.
- Key Features
Automated software for managing OOH business; Intelligent campaign tools for targeted advertising; Programmatic supply-side platform for efficient ad serving; Customizable inventory packages for tailored audience targeting
- Use Cases
Broadsign is most valuable for media owners looking to optimize their inventory management, agencies aiming to execute targeted DOOH campaigns, and brands seeking to enhance their advertising reach and effectiveness.
- Competitive advantages
Global reach with over 1.5 million signs in 100 countries; High volume of ads served, exceeding 24 billion per month; Proven success with case studies demonstrating significant campaign results
- Strengths
Broadsign's strengths include its robust technology platform, extensive global inventory, and a strong track record of delivering measurable results for clients through targeted advertising strategies.
- Positioning
Broadsign positions itself as a leading technology provider in the out-of-home advertising space, focusing on innovation and comprehensive solutions for both media owners and advertisers.
- Audience
The target users include media owners, advertising agencies, and brands looking to leverage out-of-home advertising for increased visibility and engagement.
- CTA
Get Started
- Tags
Out-of-Home Advertising
Programmatic Advertising
Digital Signage
Campaign Management
- Tagline
The Platform that Powers Out-of-Home
- Tone of Voice
Professional, Innovative, Trustworthy
- Differentiation
Broadsign stands out in the market by offering a fully integrated platform that combines campaign planning, audience targeting, and programmatic capabilities, making it easier for users to manage their OOH advertising needs in one place.
- Brand Positioning
Broadsign's brand identity is centered around being a trusted partner in the OOH advertising industry, emphasizing reliability, innovation, and a commitment to enhancing advertising effectiveness.
- Founded
2004-01-01
- Founders
Cord Christensen