- Service Name
brumbrum
- Industry
Automotive, e-commerce, used car sales, online vehicle marketplace
- Main Value Proposition
Brumbrum provides a seamless online experience for purchasing used cars with comprehensive quality checks and customer support.
- Description
Brumbrum is an online platform for purchasing used cars, offering financing options and home delivery. Customers can enjoy a 12-month warranty and roadside assistance with their purchase.
- Key Features
Up to 100% financing available; 300-point inspection for quality assurance; Home delivery options starting from €79; 14-day trial period with a 1,000 km guarantee
- Use Cases
Brumbrum is most valuable for individuals looking to purchase used cars online, those needing financing options, and customers who prefer home delivery.
- Competitive advantages
Best price guarantee with price matching; Extensive selection of over 90,000 used cars sold annually; Robust logistics and delivery options across Italy
- Strengths
Brumbrum's strengths include a wide range of vehicles, rigorous quality control, competitive pricing, and a customer-centric approach.
- Positioning
Brumbrum positions itself as a leading online platform for used car sales in Europe, emphasizing quality and customer satisfaction.
- Audience
The target users include first-time car buyers, budget-conscious consumers, and individuals seeking convenience in the car buying process.
- CTA
Book your next car in two clicks
- Tags
used cars
online purchase
financing
warranty
- Tagline
The best way to buy your next used car
- Tone of Voice
Trustworthy, professional, customer-focused
- Differentiation
Brumbrum stands out by offering a fully digital purchasing process combined with a strong warranty and customer service, backed by the Aramis Group and Stellantis.
- Brand Positioning
Brumbrum identifies itself as a trustworthy and innovative brand in the used car market, leveraging its affiliation with the Aramis Group.
- Founded
2016-01-01
- Founders
Francesco Banfi