- Service Name
Brush On Block
- Industry
Health & Beauty, Skincare, Sun Care, Sunscreen
- Main Value Proposition
Brush On Block provides a convenient and effective sunscreen solution that encourages daily use through its easy application and skin-friendly ingredients.
- Description
Brush On Block offers a unique mineral powder sunscreen that is designed to be non-irritating and sweat-resistant. It features a patent-pending, self-dispensing, refillable brush for easy application.
- Key Features
Mineral-based formula that is safe for all skin types; Self-dispensing, refillable brush for convenient application; Cruelty-free and environmentally friendly ingredients; Water and sweat-resistant for long-lasting protection
- Use Cases
Daily sun protection for individuals and families; Convenient application for outdoor activities like sports and beach outings; Suitable for sensitive skin and children aged 6 months and older
- Competitive advantages
Unique application method with a refillable brush; Non-toxic, mineral-based ingredients that are safe for both users and the environment; Cruelty-free certification, appealing to ethically-minded consumers
- Strengths
The main strengths of Brush On Block include its innovative product design, commitment to safety and environmental sustainability, and the effectiveness of its mineral sunscreen formula.
- Positioning
Brush On Block positions itself as a premium, eco-friendly sunscreen brand that prioritizes user experience and skin health.
- Audience
The target audience includes health-conscious individuals, families with children, and environmentally aware consumers looking for safe and effective sun protection.
- CTA
Shop Now
- Tags
Mineral Sunscreen
Eco-Friendly
Cruelty-Free
Skin Care
- Tagline
You Deserve a Better Sunscreen®
- Tone of Voice
Friendly, informative, approachable
- Differentiation
Brush On Block stands out in the market with its innovative self-dispensing brush design, making sunscreen application simple and mess-free, while also being eco-conscious with refillable options.
- Brand Positioning
The brand identity emphasizes a commitment to natural ingredients, innovative application methods, and a focus on making sunscreen a daily habit.
- Founded
2011-01-01