- Service Name
The B Team
- Industry
Nonprofit, advocacy, corporate responsibility, sustainability
- Main Value Proposition
The B Team offers a platform for leaders to collaborate and drive change in corporate practices for the benefit of society and the environment.
- Description
The B Team is a nonprofit organization that advocates for economic systems change and new corporate norms to create a sustainable and equitable future. It brings together business and civil society leaders to drive meaningful change in corporate leadership.
- Key Features
Advocacy for economic systems change; Focus on sustainable and equitable future; Collective of influential business leaders; Thought leadership and resources for corporate responsibility
- Use Cases
The service is most valuable for organizations seeking to adopt sustainable business practices, leaders looking to influence corporate norms, and stakeholders interested in social and environmental advocacy.
- Competitive advantages
Nonpartisan approach to corporate leadership; Strong network of influential leaders from various sectors; Focus on actionable insights and thought leadership
- Strengths
The B Team's strengths lie in its diverse leadership, commitment to sustainability, and ability to mobilize resources and ideas for impactful change.
- Positioning
The B Team positions itself as a leader in advocating for responsible business practices and corporate accountability in the face of global challenges.
- Audience
The target users include business leaders, civil society organizations, and policymakers who are committed to driving change in corporate practices.
- CTA
Subscribe to our newsletter
- Tags
sustainability
corporate responsibility
leadership
advocacy
- Tagline
A global collective of business and civil society leaders driving a better way of doing business for people and planet
- Tone of Voice
Inspiring, authoritative, collaborative
- Differentiation
The B Team uniquely combines the influence of business leaders with civil society to advocate for new norms in corporate leadership, focusing on sustainability and social equity.
- Brand Positioning
The B Team identifies as a collective of changemakers focused on creating a better future through responsible leadership and collaboration.
- Founded
2012-01-01