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Builtdifferent: Summary

Builtdifferent is a fitness platform that provides personalized training and nutrition plans tailored to individual needs. It combines professional coaching with an easy-to-use app to help users achieve their fitness goals.

Service Name

Builtdifferent

Industry

Fitness, Health & Wellness, Personal Training, Nutrition

Main Value Proposition

Builtdifferent offers a comprehensive fitness solution that combines personalized coaching and nutrition to help users achieve their fitness goals effectively.

Description

Builtdifferent is a fitness platform that provides personalized training and nutrition plans tailored to individual needs. It combines professional coaching with an easy-to-use app to help users achieve their fitness goals.

Key Features

14-day free trial; Personalized training and nutrition plans; Real-time chat support with coaches and nutritionists; Progress tracking through a logbook

Use Cases

Builtdifferent is most valuable for individuals looking to improve their fitness levels, those seeking professional guidance in training and nutrition, and users who prefer a flexible workout schedule that can be adapted to home or gym settings.

Competitive advantages

Affordable pricing compared to traditional personal training services; Access to professional coaches and nutritionists for real-time support; Customizable training and nutrition plans that adapt to user progress

Strengths

The service excels in providing personalized attention, a user-friendly app interface, and a supportive community that motivates users to stay committed to their fitness journey.

Positioning

Builtdifferent positions itself as an affordable and effective alternative to traditional personal training, focusing on personalized experiences and professional support.

Audience

The target users include fitness enthusiasts of all levels, individuals seeking weight loss or muscle gain, and those who prefer personalized coaching over generic fitness apps.

CTA

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Tags
  • Personal Training

  • Nutrition Plans

  • Fitness App

  • Online Coaching

Tagline

Reach the best shape of your life.

Tone of Voice

Motivational, supportive, professional

Differentiation

Builtdifferent stands out by providing a highly personalized approach to fitness, utilizing over 25 variables and 5 different training methodologies to tailor programs for both beginners and advanced users.

Brand Positioning

The brand identity of Builtdifferent emphasizes empowerment, community support, and professional guidance, appealing to users who value personalized fitness solutions.

Founded

2022-09-16

Founders
  • Riccardo Pirlea

  • Simone Signoretti

  • Stefano Tazio