- Service Name
Bukalapak
- Industry
E-commerce, Online Shopping, Marketplace, Digital Retail
- Main Value Proposition
Bukalapak offers a safe and convenient online shopping experience with a wide variety of products and competitive prices.
- Description
Bukalapak is a trusted online shopping platform in Indonesia that allows users to buy and sell a wide range of products easily. It aims to empower small and medium enterprises (SMEs) by providing a marketplace for them to reach customers across the country.
- Key Features
Comprehensive product categories; Daily promotional offers; Virtual products including e-vouchers and tickets; Secure payment systems
- Use Cases
The service is most valuable for individuals looking to shop for a variety of products online, small business owners wanting to sell their products, and consumers seeking promotional deals.
- Competitive advantages
100% money-back guarantee for undelivered products; Diverse payment options including virtual wallets and bank transfers; Strong focus on customer support and security
- Strengths
Bukalapak's strengths include its extensive product range, commitment to customer safety, and innovative features that enhance the online shopping experience.
- Positioning
Bukalapak positions itself as a leading e-commerce platform in Indonesia, emphasizing trust, variety, and user empowerment.
- Audience
The target users include online shoppers in Indonesia, small and medium business owners, and tech-savvy individuals looking for convenient shopping solutions.
- CTA
Download the Bukalapak app now!
- Tags
Online Shopping
E-commerce
Marketplace
Promotions
- Tagline
Easy & Trusted Online Shopping Site
- Tone of Voice
Trustworthy, Friendly, Informative
- Differentiation
Bukalapak stands out in the market by focusing on empowering SMEs and providing a platform that supports both individual sellers and buyers with a user-friendly interface and extensive product offerings.
- Brand Positioning
The brand is identified as a reliable and comprehensive online marketplace that prioritizes customer satisfaction and safety.
- Founded
2010-01-01
- Founders
Achmad Zaky
Fajrin Rasyid
Nugroho Herucahyono